Content Writing
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About this service
Summary
What's included
Project Brief/Outline:
A summary of the client's requirements, the target audience, key messages, and any relevant brand guidelines. Specific topics, themes, or keywords to be covered.
Content Calendar/Schedule:
A timeline indicating when drafts, revisions, and final versions of each piece of content will be submitted.
Content Pieces:
Depending on the project, this might include: Blog posts Articles Website content (homepage, about us, services, etc.) Product descriptions E-books or whitepapers Social media posts Email newsletters Case studies Press releases
Content Formatting:
Headings, subheadings, bullet points, and other formatting elements to ensure clarity and readability. Relevant meta titles, descriptions, and alt text for SEO.
Visual Elements (if applicable):
Images, infographics, or graphics relevant to the content. Image captions and credits.
Internal and External Links:
Recommendations for interlinking articles or web pages. Any relevant external sources or references.
SEO Optimization:
Keyword research and incorporation. Optimization of meta titles and descriptions for search engines.
Revisions:
Initial draft(s) followed by rounds of revisions based on client feedback until the final version is approved.
Proofreading & Editing:
Error-free content with correct grammar, punctuation, and syntax. Checking content for consistency in tone, style, and messaging.
Plagiarism Check:
A report or confirmation that the content is original and hasn’t been copied from other sources.
Skills and tools
Researcher
Content Writer
SEO Writer
Copy.ai
Grammarly
Hemingway App
SEO
WordPress