What's included

• Project Brief/Outline:

  A summary of the client's requirements, the target audience, key messages, and any relevant brand guidelines. Specific topics, themes, or keywords to be covered.

• Content Calendar/Schedule:

  A timeline indicating when drafts, revisions, and final versions of each piece of content will be submitted.

• Content Pieces:

  Depending on the project, this might include: Blog posts Articles Website content (homepage, about us, services, etc.) Product descriptions E-books or whitepapers Social media posts Email newsletters Case studies Press releases

• Content Formatting:

  Headings, subheadings, bullet points, and other formatting elements to ensure clarity and readability. Relevant meta titles, descriptions, and alt text for SEO.

• Visual Elements (if applicable):

  Images, infographics, or graphics relevant to the content. Image captions and credits.

• Internal and External Links:

  Recommendations for interlinking articles or web pages. Any relevant external sources or references.

• SEO Optimization:

  Keyword research and incorporation. Optimization of meta titles and descriptions for search engines.

• Revisions:

  Initial draft(s) followed by rounds of revisions based on client feedback until the final version is approved.

• Proofreading & Editing:

  Error-free content with correct grammar, punctuation, and syntax. Checking content for consistency in tone, style, and messaging.

• Plagiarism Check:

  A report or confirmation that the content is original and hasn’t been copied from other sources.