What's included

• Written Draft / Outline

  After we meet to understand your brand and goals, I will provide a suggested outline for the contents of your style guide. This often includes a breakdown of brand colors, typography, acceptable use of logos, guidelines for various media, brand voice and writing style guidelines, tone and diction rules, and more. You may provide the information if you have an established brand or idea of what you want to convey. Alternatively, if you are looking for help defining and shaping your brand, I will work with any materials, data, or examples you provide to provide clear descriptions and guidance.

• Style Guide PDF

  This is a visual representation of the guidelines for your brand. The finished product can be used as a print booklet or digital copy that can be distributed and used by your in-house team and agencies, freelancers, or anyone else involved in creating content for or representing your brand in any way for posterity.

• Editable Style Guide File

  As we know, things change, and so do brands. If you find that you need to make changes or additions to the style guide over time, you will have access to an esp, ai or other editable vector file of the final design so that you or another person can update the guide as needed.