For each piece of copy, I will provide in-line edits and suggestions, comments describing the purpose for the edits, and references to resources when applicable. The focus of the edits will be clarity, structure, concise wording, brand consistency, adherence to a given style, grammar and correctness, and where applicable, optimization (for SEO, CRO).
In order to make the most effective edits and suggestions, I need to understand the goal of the piece of content.