Full Brand Strategy and Identity Design

Rufai Ishiaku

(4)

Contact for pricing

About this service

Summary

I offer a Brand Strategy and Identity Design service that creates a cohesive, memorable brand experience for your business. From crafting a compelling brand story and strategy to designing a unique logo, color palette, and visual identity, I ensure every element reflects your brand's personality and resonates with your audience. What makes me unique is my holistic approach: I don’t just design logos, I develop a comprehensive brand ecosystem that aligns with your business goals, focusing on strategic consistency across all platforms to elevate your brand's impact and build strong customer connections.

Process

1. Discovery & Research:

We begin with an in-depth consultation to understand your business goals, target audience, and brand vision.

Market research and competitor analysis are conducted to define the unique space your brand will occupy.

2. Brand Strategy Development:

I craft your brand’s mission, vision, values, and positioning statement.

We establish your brand’s personality and tone of voice to align with your audience.

3. Concept Development:

Initial logo and visual identity concepts are developed based on the strategy.

Multiple mood boards or design directions are presented for feedback.

4. Design Creation:

Based on the chosen direction, I refine and develop the logo, color palette, typography, and visual elements.

Drafts of all assets (logo variations, color codes, typography, etc.) are shared for review.

5. Feedback & Revisions:

I collaborate with you to gather feedback, make necessary revisions, and ensure the design aligns with your vision.

Iterations are done until the brand identity feels perfect.

6. Finalization & Delivery:

The finalized logo and brand identity are delivered in high-resolution formats (PNG, JPG, SVG, AI).

A comprehensive brand style guide is provided to ensure consistency across all platforms.

7. Implementation Support:

I offer guidance on how to apply the brand assets effectively in marketing, packaging, and digital media.

Ongoing consultations can be arranged for future design updates or brand strategy revisions.

What's included

Comprehensive Brand Strategy Document
Detailed brand positioning, mission, and values, Target audience analysis and brand personality.
Logo Design Package
Primary logo and variations (horizontal, vertical, black & white). High-resolution formats for web and print (PNG, JPG, SVG, AI).
Brand Color Palette
Custom color scheme with hex codes and usage guidelines.
Typography Guidelines
Font styles and hierarchy for consistency in all brand communications.
Brand Imagery and Iconography
Visual elements (icons, illustrations, or photography guidelines) aligned with brand identity.
Brand Voice and Messaging
Tone of voice guidelines and key messaging to align with your brand's personality.
Brand Style Guide
A detailed PDF outlining all brand elements for consistent application across different platforms.

Recommendations

(5.0)

Joshua Onoja

Client • Oct 7, 2024

Recommended

I've had the pleasure of working with Rufai, and his expertise in brand design is remarkable. His attention to detail, creativity, and dedication ensure that each project is delivered with precision and innovation. Rufai consistently delivers high-quality work that elevates a brand’s presence. I highly recommend Rufai.

Mus’ab Jibril

Client • Oct 6, 2024

Recommended

I had a vision for my brand identity, but I struggled for years, constantly changing it. That all changed when I collaborated with Rufai. He did an amazing job bringing my vision to life and creating a brand identity that I fall more in love with every day. I highly recommend him 💯

Alicia Alegbe

Client • Oct 6, 2024

Recommended

Rufai has been working with me for the past one year, It is a great pleasure that i recommend Rufai Ishiaku for Graphic Designer and Brand Designer , we have worked on several projects together and he has infact become our 'go to' designer for some of our more challenging and critical designs on our lists. some qualities that have contributed to the high esteem in which we hold Rufai; -Ensuring a feel for content, attention to details, adhere to the project schedule .

David Bankole

Client • Oct 6, 2024

Recommended

Working with Rufai has been an exceptional experience. Having collaborated with many graphic designers, Rufai truly stands out. His commitment to deadlines is impeccable—when he promises a 9 AM delivery, it’s always 9 AM. His creativity is remarkable, consistently producing visually stunning designs. His keen attention to detail, innovative approach, and dedication ensure that every project is delivered with precision and a high level of craftsmanship.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer