Visual Identity Design

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About this service

Summary

Is your brand feeling a little off its game? Does your logo look like it was designed in a hurry? It’s time to elevate your brand with my Visual Identity Design services! Think of me as your brand's coach, ready to help you score a design home run.
Before we dive into the design, we’ll start by understanding your brand’s story and strategy—like a pre-game huddle to set the winning play! From there, I’ll bring your vision to life with:
Multiple logo options – because your brand deserves variety that stands out from the competition!
A vibrant color palette – bold enough to keep your audience engaged and excited.
Font pairings – that bring both character and clarity to your brand’s message.
Custom graphics – designed to make your brand's story unforgettable!
Let’s take your brand to the big leagues with a visual identity that truly stands out!

What's included

  • Logo Design Package:

    - Primary logo and variations (horizontal, vertical, monochrome). - Logo in multiple file formats (PNG, JPG, SVG, AI) for both print and digital use.

  • Color Palette:

    - A custom color scheme with hex codes, RGB, and CMYK values - Guidelines on color usage for consistency across all platforms.

  • Typography Guidelines:

    - Selection of primary and secondary fonts - Usage guidelines for headings, subheadings, and body text

  • Visual Elements & Iconography:

    - Custom-designed icons or graphic elements aligned with the brand’s theme. - Patterns or supporting graphics for use across branding materials.

  • Brand Imagery:

    Recommendations or examples of photography or illustration styles that complement the visual identity.

  • Business Card Design:

    - Custom business card design with the new visual identity. - High-resolution print-ready files.

  • Brand Style Guide:

    - A PDF guide documenting all visual identity elements, including logo usage, color schemes, typography, and imagery. - Guidelines to ensure cohesive brand application across all media.

Recommendations

(5.0)

Joshua Onoja

Client • Oct 7, 2024

I've had the pleasure of working with Rufai, and his expertise in brand design is remarkable. His attention to detail, creativity, and dedication ensure that each project is delivered with precision and innovation. Rufai consistently delivers high-quality work that elevates a brand’s presence. I highly recommend Rufai.

Mus’ab Jibril

Client • Oct 6, 2024

I had a vision for my brand identity, but I struggled for years, constantly changing it. That all changed when I collaborated with Rufai. He did an amazing job bringing my vision to life and creating a brand identity that I fall more in love with every day. I highly recommend him 💯

Alicia Alegbe

Client • Oct 6, 2024

Rufai has been working with me for the past one year, It is a great pleasure that i recommend Rufai Ishiaku for Graphic Designer and Brand Designer , we have worked on several projects together and he has infact become our 'go to' designer for some of our more challenging and critical designs on our lists. some qualities that have contributed to the high esteem in which we hold Rufai; -Ensuring a feel for content, attention to details, adhere to the project schedule .

David Bankole

Client • Oct 6, 2024

Working with Rufai has been an exceptional experience. Having collaborated with many graphic designers, Rufai truly stands out. His commitment to deadlines is impeccable—when he promises a 9 AM delivery, it’s always 9 AM. His creativity is remarkable, consistently producing visually stunning designs. His keen attention to detail, innovative approach, and dedication ensure that every project is delivered with precision and a high level of craftsmanship.


Skills and tools

Brand Designer
Logo Designer
Visual Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Work with me