Creative Strategy | Creator-Led UGC Campaigns by Julianna Woodland
Creative Strategy | Creator-Led UGC Campaigns by Julianna Woodland
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Creative Strategy | Creator-Led UGC Campaigns
Julianna Woodland
High-performing creative built with real people — directed to convert
WHAT THIS IS:
A creator-led campaign where I:
identify the right creators
build the concept + hook structure
direct execution
and deliver performance-ready ads
WHAT'S INCLUDED:
1. Creator Sourcing (Curated, Not Volume-Based)
Talent selected based on:
audience alignment
storytelling ability
platform-native presence
No mass marketplace sourcing
2. Campaign Concept + Hook Direction
Performance-driven concept
Clear hook variations
Messaging aligned to audience behavior
3. Creator Direction + Shotlists
Structured briefs (not vague prompts)
Shot-by-shot guidance
Delivery expectations aligned to performance
4. Content Production (UGC Ads)
Fully produced creator content
Edited + structured for paid performance
Platform-native outputs (TikTok / Meta)
5. Iteration Guidance
What to adjust
What to double down on
How to evolve the creative
WHAT THIS IS FOR
Scaling winning concepts with real people
Building trust and relatability
Increasing conversion through human delivery
Taking proven ideas and making them
hit harder
OUTCOME
Higher-performing UGC
Stronger audience connection
Creatives that actually convert — not just look good
💰 PRICING 💰
depending on scope
(You can scale based on # of creators / deliverables)
Want to know what to test
before
producing creator content?
Start with
AI Creative Systems
→ I’ll identify the winning angles first
Or combine both:
Full System
(AI + Creators)
Test with AI → scale with creators
Example work
Your browser does not support HTML video. Here is
a link to the video
instead.
AI generated UGC
Your browser does not support HTML video. Here is
a link to the video
instead.
Creative Strategy + Campaign Direction
Your browser does not support HTML video. Here is
a link to the video
instead.
social media management + publishing
Julianna's other services
AI UGC campaign
Contact for pricing
Contact for pricing
Message
Schedule a call
Tags
AdSpy
Instagram
Slack
Creative Director
Creative Strategist
Meta Ads Expert
Social Media Manager
Social Media Marketer
Social Media Strategist
Service provided by
Julianna Woodland
New York, USA
12
Followers
Creative Strategy | Creator-Led UGC Campaigns
Julianna Woodland
Contact for pricing
Message
Schedule a call
Tags
AdSpy
Instagram
Slack
Creative Director
Creative Strategist
Meta Ads Expert
Social Media Manager
Social Media Marketer
Social Media Strategist
High-performing creative built with real people — directed to convert
WHAT THIS IS:
A creator-led campaign where I:
identify the right creators
build the concept + hook structure
direct execution
and deliver performance-ready ads
WHAT'S INCLUDED:
1. Creator Sourcing (Curated, Not Volume-Based)
Talent selected based on:
audience alignment
storytelling ability
platform-native presence
No mass marketplace sourcing
2. Campaign Concept + Hook Direction
Performance-driven concept
Clear hook variations
Messaging aligned to audience behavior
3. Creator Direction + Shotlists
Structured briefs (not vague prompts)
Shot-by-shot guidance
Delivery expectations aligned to performance
4. Content Production (UGC Ads)
Fully produced creator content
Edited + structured for paid performance
Platform-native outputs (TikTok / Meta)
5. Iteration Guidance
What to adjust
What to double down on
How to evolve the creative
WHAT THIS IS FOR
Scaling winning concepts with real people
Building trust and relatability
Increasing conversion through human delivery
Taking proven ideas and making them
hit harder
OUTCOME
Higher-performing UGC
Stronger audience connection
Creatives that actually convert — not just look good
💰 PRICING 💰
depending on scope
(You can scale based on # of creators / deliverables)
Want to know what to test
before
producing creator content?
Start with
AI Creative Systems
→ I’ll identify the winning angles first
Or combine both:
Full System
(AI + Creators)
Test with AI → scale with creators
Example work
Your browser does not support HTML video. Here is
a link to the video
instead.
AI generated UGC
Your browser does not support HTML video. Here is
a link to the video
instead.
Creative Strategy + Campaign Direction
Your browser does not support HTML video. Here is
a link to the video
instead.
social media management + publishing
Julianna's other services
AI UGC campaign
Contact for pricing
Contact for pricing