😈 Artistic Brand Identity with IP Character/Mascot

Starting at

$

3,500

About this service

Summary

Artistic Brand Identity & IP Character

Looking for an authentic and cohesive brand identity? You’ve come to the right place!
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This package is suitable for both new brands and established ones that need a complete and comprehensive brand identity because they only have a product/service to offer but have no idea how to communicate it to their target market, or because the business needs to change direction entirely and start fresh with a new identity. Additionally, this package is also suitable for brands that already have a passive identity but need to clarify, solidify, and organize it into a structured guideline.

Process

🕵️ Weeks 1 to 2 - Research & Analysis : Discovery call, In-depth research about the brand & industry.
📝 Week 3 - Brand Fundamentals : Brand strategy & Market Analysis.
⚗️ Week 4 - Concepting : Progress call, Concepting stage.
🌈 Weeks 5 to 7 - Design Process : Develop the chosen concept, Make brand guideline & implementation.
🌄 Week 8 - Offboarding : Final review, Delivery, Wrap-up call.

FAQs

  • What about the revision system?

    I’m always open to communication and collaboration, so I never limit revision requests. However, the requests must genuinely help improve the quality of the project results and be agreed upon by both parties.

  • What needs to be prepared?

    If you are an established brand, you can prepare any supporting documents containing information that can help me better understand your brand.

  • What files will be received?

    There will be source files provided in Adobe Illustrator (Ai), and other output files in EPS, PNG, JPEG, and PDF formats.

  • Is there any after-service once the project is completed?

    After the project is completed, I’ll assist and monitor for one month afterward to ensure you can implement the project results effectively and appropriately.

What's included

  • 📖 Brand Guideline Book

    A complete brand identity guideline, including logo, visual and verbal guidelines, brand background, brand strategy, consumer segmentation, and implementation.

  • 🎯 Brand Strategy

    An in-depth analysis of the internal brand, consumers, and competitors, including brand STP, USP, SWOT analysis, perceptual mapping, consumer journey, consumer persona, market insights ladder, brand keywords, brand positioning, brand value, brand archetype, and more.

  • 👁 Visual Identity

    Logo, IP Character/Mascot, color scheme, photography style, layout, typography, supergraphics, patterns, and icons.

  • 💬 Verbal Identity

    Brand Name, Tagline/Slogan, Brand Tone & Voice, Brand Message, Brand Story.

  • 🎏 Logo Design

    Logo Concept & Final Logo.

  • 🐉 IP Character/Mascot

    IP Character Concept & Final IP Character.


Duration

8 weeks

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Industries

Coffee
Bakery
Restaurants