Data-Driven Web Design Powered by Insights & Performance

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About this service

Summary

Design user-first websites that not only look great but drive real business results. My UX & Web Design service combines strategy, analytics, and marketing insights to create high-performing digital experiences that guide visitors toward action. From layout to copy and conversion flows, everything is designed with purpose, helping brands increase engagement, reduce friction, and grow with confidence.

What's included

  • Project Brief

    A document outlining the project goals, target audience, timeline, budget, and success metrics.

  • Brand Proposal

    After our strategy session, you'll receive a comprehensive brand proposal that seamlessly integrates your chosen fonts, colors, and other visual elements. I'll present them in a way that effectively conveys your brand identity for your approval and feedback.

  • Site Map & User Flow

    A visual representation of the website structure and user journey through key interactions.

  • Wireframes & Prototypes

    Low-fidelity and high-fidelity mockups showcasing the website's layout and functionality.

  • Design Comps

    Pixel-perfect visual representations of the final website design, including all pages and elements.

  • Fully Functional Website

    This deliverable marks a fully functional website, meeting all agreed-upon specifications.

  • Website Tutorial Library

    Here you will find a number of video tutorials designed to help you manage your site after your launch. If you have a video request that is not shown here, feel free to reach out and I’ll do my best to make that happen

Recommendations

(5.0)

ron so • ftm

Client • Oct 1, 2024

I highly recommend Mark for his exceptional work. In a time when we needed support, he took the initiative to explain every step of the process in detail, ensuring we fully understood his approach. Mark is both realistic in setting goals and expectations, while also demonstrating flexibility when necessary. I encourage you to reach out to him for any of your needs.

Marc Debiak • Paper Tiger

Client • Aug 8, 2024

Mark Williams has the unique ability to break complex challenges and requirements into clear and thoughtful plans. We brought Mark an information architecture challenge that spanned multiple domains and content types, and he was able to make sense of it all and present it in a digestible way. His recommendations were spot-on, and the work was clear and well-structured. In addition to his excellent craftsmanship, he is also a responsive, friendly, and eager collaborator. Highly recommended!

We had a great experience working with Mark. He did quality work and was also client-facing. We will definitely work with him again!


Client • Sep 12, 2024


Skills and tools

UX Designer

Web Designer

Web Developer

Adobe XD

Adobe XD

Figma

Figma

Google Analytics

Google Analytics

Spline

Spline

Webflow

Webflow