Digital Marketing (Google Ads, SEO, Email Marketing)

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About this service

Summary

I can help you dominate the digital landscape with a results-driven approach to marketing. I combine expertise in Google Ads, SEO, and Email Marketing to craft targeted campaigns that drive traffic, leads, and sales. My experience working with major brands like Universal Parks and Resorts sets me apart, ensuring your campaigns are strategic and user-centric.

What's included

  • Comprehensive Digital Marketing Strategy

    This document outlines a data-driven roadmap for achieving your online marketing goals. It includes competitor analysis, target audience identification, key performance indicators (KPIs), and a multi-channel marketing strategy.

  • Individual Google Ads Campaign Briefs

    These briefs detail the specific objectives, target audience, budget, and ad copy for each Google Ads campaign we'll create.

  • Ongoing Google Ads Performance Reports (Weekly/Bi-weekly)

    These reports will track key metrics like impressions, clicks, conversions, and cost-per-acquisition (CPA) for your Google Ads campaigns. We'll analyze the data and provide recommendations for optimization.

  • Tailored Google Analytics 4 Audience Segments

    We'll define and implement audience segments within Google Analytics 4 based on user demographics, interests, behavior, and other relevant factors. This allows for more targeted marketing efforts.

  • In-depth Google Analytics 4 Performance Analysis

    This report will analyze key website metrics like traffic sources, user engagement, goal completion, and user journeys using Google Analytics 4. It will identify areas for improvement and provide actionable insights.

  • Professional Email Marketing Design Templates

    We'll create visually appealing and user-friendly email marketing templates that align with your brand identity and promote engagement.

  • Ongoing SEO Optimization Recommendations

    We'll analyze your website's technical SEO health and provide ongoing recommendations for optimizing your content and structure to improve search engine ranking.

Recommendations

(5.0)

ron so • ftm

Client • Oct 1, 2024

I highly recommend Mark for his exceptional work. In a time when we needed support, he took the initiative to explain every step of the process in detail, ensuring we fully understood his approach. Mark is both realistic in setting goals and expectations, while also demonstrating flexibility when necessary. I encourage you to reach out to him for any of your needs.

Marc Debiak • Paper Tiger

Client • Aug 8, 2024

Mark Williams has the unique ability to break complex challenges and requirements into clear and thoughtful plans. We brought Mark an information architecture challenge that spanned multiple domains and content types, and he was able to make sense of it all and present it in a digestible way. His recommendations were spot-on, and the work was clear and well-structured. In addition to his excellent craftsmanship, he is also a responsive, friendly, and eager collaborator. Highly recommended!

We had a great experience working with Mark. He did quality work and was also client-facing. We will definitely work with him again!


Client • Sep 12, 2024


Skills and tools

Search Engine Marketing
Digital Marketing Specialist
Email Marketing Designer
Google Ads
Google Analytics
Google Tag Manager
MailChimp
SEMrush

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