Strategic UX Design fuelled by Cognitive Science Mastery

Frauke Seewald

Contact for pricing

About this service

Summary

I am a skilled Senior UX Designer and Researcher with extensive experience in merging cognitive science principles with innovative design strategies. My expertise lies in conducting dynamic UX workshops, designing user-friendly interfaces, and conducting comprehensive user research to deliver valuable insights that lead to exceptional digital experiences. My design approach is based on empathy, ensuring that designs are sensitive to users' needs and preferences.

Process

SCOPE DEFINITION: In an initial phone call we will discuss what you do, why you do it and whether we are a good fit.

2. PLANNING: I will outline my steps and walk you through my process and outcomes.

3. DISCOVERY: I start with a discovery phase to better understand your goals and customer needs.

4. PROBLEM DEFINITION: Based on all data that has been collected, we will look at the big picture and prioritize the next steps.

5. IDEATION: I will create solutions in the form of interactive prototypes based on the problem definition.

6. EVALUATION: Testing and evaluating the solution will ensure that we get the best outcome possible.

What's included

User Research findings
Comprehensive analysis of user interviews, surveys, and observations. Personas and user journey maps to encapsulate diverse user perspectives.
Information Architecture
Intuitive sitemaps and navigation structures for seamless user interaction.
Interactive prototypes
Wireframes detailing page layouts and content hierarchy.
User Flows
Flow diagrams for specific user tasks
User Stories
Collection of tasks and user needs to define the product requirements
Stakeholder presentations
Clear and persuasive presentations to convey design rationale. Workshops and training sessions for teams to understand and adopt UX principles.

Example projects