Summary

FAQs

• Do you use AI to help you write your copy?

  Don’t need it, don’t use it — and audiences hate it. AI lacks wit, charm & heart — and your customers and clients deserve better.

• Who do you write for?

  SAAS and new tech is fun because it’s exciting. The brand names of the 2030s are setting out their stalls NOW. I’m a big fan of ecommerce too. Amazon’s captive market place has seriously rich pickings for sellers who invest in effective copy. Gtg with coaching, training and entrepreneur offers also. Transformational, personality-led life/career level-ups are my favourites to write. Hey, but if you’re selling *biscuits* or *recruitment services* I can probably handle it. Try me.

• What do you bring to the table besides top drawer copy?

  Stacks of theatre, presentation and voice coaching XP. Very useful for brands who want to put on a show. I also run private 1-2-1 teaching services (and have done since 1997). That’s a great foundation for figuring how and why people think and act the way they do.

• You're new to Contra, right?

  Indeed. That's why my profile is like a bare bones WIP. Easiest way to discover what I can do for you is to query me. Direct dialogue is your friend.