Inbox-hungry Sales Email Copywriting — Welcome, Nurture & Shazam

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About this service

Summary

When it comes to attracting customers or clients, web and print do a great job.
But email is way, way superior.
With email, it’s like you GET TO MOVE IN with the people you need on board.
All very cosy, all very easy — and you can pretty much say anything you want.
Captive audience!
This is astonishingly good news when you’re laying out a WELCOME, making with the NURTURE, or simply asking would you like to purchase our latest products and services?
Even better, getting your hands on a tasty 6-email series doesn’t have to break the bank.
Tired of your emails bombing when you know you could do so much better?
Sign me up immediately to get your sales & promo emails in order.
Need more than 6 emails? Fewer?
This is an easy fix.
I'm remarkably adaptable, highly personable, and I've been writing pro copy for 15+ years.
Could be I’ve seen your kind of thing before.
PS: Original content only. No ChatGPT here.
AI lacks wit, charm & heart — and your customers and clients deserve better.

Process

REQUIREMENTS
Intel up front is key. The main objective of any email series is to match product or service benefits to audience needs, desires & problems with a view to generating customers, followers and fans. Market & offer details are critical here.
1) Identify Your Market
Your most important question is WHO IS BUYING? Or WHO NEEDS TO KNOW? So let’s look at your market — and the big gap in their lives you intend to fill with your product, service or idea.
2) Clarify Your Offer
What makes YOU and your offer the perfect solution for the problem your audience faces? What do you want them to DO after they read your emails? Let me have your creative brief! You’ll receive an in-depth query form about your market, product/service, competitors etc.
3) I Write The Copy I promise clear & compelling copy that’s error free and sticks to the brief. Along the way, I may have further queries to help me nail it. This means the first draft you see will be in the best possible shape.
4) Feedback & Revisions
You’ll receive 2 rounds of revisions to ensure the copy is fit for purpose.
Easy Peasy.

FAQs

  • Do you use AI to help you write your copy?

    Don’t need it, don’t use it — and audiences hate it. AI lacks wit, charm & heart — and your customers and clients deserve better.

  • Who do you write for?

    SAAS and new tech is fun because it’s exciting. The brand names of the 2030s are setting out their stalls NOW. I’m a big fan of ecommerce too. Amazon’s captive market place has seriously rich pickings for sellers who invest in effective copy. Gtg with coaching, training and entrepreneur offers also. Transformational, personality-led life/career level-ups are my favourites to write. Hey, but if you’re selling *biscuits* or *recruitment services* I can probably handle it. Try me.

  • What do you bring to the table besides top drawer copy?

    Stacks of theatre, presentation and voice coaching XP. Very useful for brands who want to put on a show. I also run private 1-2-1 teaching services (and have done since 1997). That’s a great foundation for figuring how and why people think and act the way they do.

  • You're new to Contra, right?

    Indeed. That's why my profile is like a bare bones WIP. Easiest way to discover what I can do for you is to query me. Direct dialogue is your friend.

What's included

  • 6-email Series, Anything You Want To Say

    You seek persuasive email copy to loft you head and shoulders above your business rivals. Welcome, Nurture, Sales, or plain old News — it’s all here, waiting to burst to life in your prospects’ in-trays. All you have to do is REQUEST IT. How ludicrously simple is THAT?

  • Curiosity Feeds More Cats Than it Kills ...

    so why not pop me a query?


Skills and tools

Content Writer

Copywriter

Copy Strategist

Microsoft Word