Brand Identity Design

Mark Nader

(0)

Starting at

1,250

About this service

Summary

Mark offers comprehensive brand identity design services tailored to elevate your business's presence. Renowned for his speed, elegance, and professionalism, he ensures a seamless process and exceptional results.

Process

Discovery and Strategy

Initial Consultation: We start with a meeting to understand your business goals, target audience, competition, and vision for the brand. This helps define the project scope and objectives.

Research and Analysis: Conduct market research and analyze competitors to identify opportunities and trends. Understand the industry landscape and gather insights that will shape the brand identity.

2. Brand Strategy Development

Brand Positioning: Define the unique value proposition, brand mission, vision, and core values. This step establishes the foundation for the brand's messaging and identity.

Target Audience Profiling: Create detailed customer personas to understand the needs, preferences, and pain points of your ideal customers.

3. Concept Development

Mood Boards and Visual Inspiration: Develop mood boards to visually represent the brand's direction, including color palettes, typography, imagery styles, and other visual elements.

Logo Sketches and Concepts: Create multiple logo concepts based on the brand strategy, ensuring each design reflects the brand’s core values and positioning.

4. Design Creation

Logo Design and Refinement: Develop the chosen logo concept into a polished, final design. This includes creating different variations (primary, secondary, icon versions) and refining details.

Typography and Color Palette Selection: Choose the primary and secondary fonts, color palettes, and design elements that will represent the brand consistently across all mediums.

Additional Visual Elements: Design other brand elements such as patterns, textures, icons, and illustrations that will be part of the visual identity.

5. Brand Guidelines Development

Create Brand Guidelines Document: Develop a comprehensive brand guidelines document that outlines logo usage, color specifications, typography rules, imagery style, tone of voice, and other key brand elements.

Application of Branding: Apply the new brand identity to various collateral items, such as business cards, letterheads, social media templates, and marketing materials.

6. Client Review and Feedback

Presentation to Client: Present the brand identity design concepts and guidelines to the client, explaining the rationale behind design decisions and how they align with the brand strategy.

Gather Feedback: Collect feedback from the client on the designs and make any necessary adjustments or refinements based on their input.

7. Finalization and Handoff

Finalize Design Elements: Incorporate all feedback and finalize all design assets, ensuring they are polished and ready for use.

Prepare Handoff Package: Compile all the brand assets, including logo files, typography, color palettes, brand patterns, icons, and the brand guidelines document, in various formats.

Deliver Files: Provide the client with access to all files through a secure online folder (e.g., Google Drive, Dropbox), including editable source files for future use.

What's included

Logo Files
-Primary Logo: The main logo design in multiple formats (PNG, SVG, PDF, EPS) for versatile use across digital and print platforms. -Secondary Logo Variations: Alternate logo versions (e.g., stacked, icon-only, monochrome) for different applications and scenarios. -Logo Usage Guidelines: Detailed instructions on correct logo usage, including clear space requirements, minimum sizes, and color variations.
Typography
-Font Files: The selected font families (with licenses) for both print and web use, including primary and secondary fonts. -Typography Guidelines: Specifications for font usage, including styles, sizes, line spacing, and hierarchy for headings, subheadings, body text, etc.
Color Palette
-Brand Color Palette: A comprehensive guide to your brand colors, including primary, secondary, and accent colors with HEX, RGB, and CMYK codes for consistent color usage across all media. -Color Usage Guidelines: Instructions on how to effectively use the color palette in different contexts to maintain brand consistency.
Brand Patterns and Graphics
-Custom Patterns and Textures: Design files for any custom patterns, textures, or graphic elements created for your brand. -Graphic Elements Guidelines: Information on how to use these elements in different brand materials (e.g., website, social media, print).
Brand Icons and Illustrations
-Iconography Set: A set of custom icons or illustrations in various formats that align with your brand identity. -Usage Guidelines: Instructions on how and where to use these icons to enhance brand messaging.
Brand Guidelines Document
-Comprehensive Brand Guidelines: A detailed PDF document outlining all elements of your brand identity, including logo usage, typography, color palette, imagery style, and tone of voice. This guide serves as a reference for maintaining brand consistency across all platforms and materials.
Additional Brand Elements
-Access to Files: All files are organized and provided in a secure online folder (e.g., Google Drive, Dropbox) for easy access and download. -Editable Files: Original editable files (e.g., Adobe Illustrator, Photoshop) are included for future use and modifications if needed.