Brand Design Intensive
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About this service
Summary
Brand Intensive Overview
01 / BEFORE WE GET STARTED
After you sign your contract and pay your invoice, I’ll send you a strategy questionnaire to fill out before the first day of your design intensive. During our kickoff call, we’ll review and refine the answers to your questionnaire so I have more clarity on how to best represent your brand visually.
02 / CREATIVE DIRECTION
Together we’ll create a moodboard to determine the strongest direction for your brand before conceptualizing any design elements. We’ll then reflect on the direction in light of the strategy questionnaire and any adjustments made to it. Once we have the green light to move forward, I’ll start the design process. During this time, I’ll request your availability for questions and same-day feedback.
03 / DESIGN CONCEPT EXPLORATION
With a clear direction, we’ll begin the actual design process. At this point, I'll explore avenues that both align with your brand values and will connect with your audience. The strongest concept will then be prepared for us to review together over a video call.
04 / REFINING THE CONCEPT
We'll discuss any refinements necessary to push the concept to a place that will truly resonate and connect with your community. Intensives include one round of refinement so I can get your brand to a place that you feel confident in.
05 / BRAND STYLE SHEET
Once your brand package is complete, I want to make sure you have all of the tools and guidance you need to use your new branding confidently. I’ll prepare a style sheet and some resources that will outline how to use all of your brand elements consistently and strategically.
What's included
STRATEGY QUESTIONNAIRE
Designing with strategy in mind will inform the most important aspects of your brand and help determine a strong visual direction moving forward.
PRIMARY & SECONDARY LOGO
The main logo will include your business name and potential supporting elements such as an illustration or tagline. The secondary lockup is designed to work where the primary logo may not.
COLOUR PALETTE & FONT SELECTION
Colour and type reinforces brand recognition, builds a connection with your audience, and further represents the values of your business.
