The Established Brand

Jess Renee

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About this service

Summary

Branding Process Overview

01 / Before We Get Started

After you sign your contract and pay your deposit, we’ll have our brand clarity workshop to talk about your vision for your business and all of the things that we need to accomplish through our project. Think of this as our brainstorming session to clearly define your brand values, personality, target audience and how you want to stand out from competitors.

02 / Creative Direction

Before diving into the design process, we’ll outline your brand vision, values, personality, audience and competitor analysis to provide a clear idea of what design decisions will align with our goals. This step is all about making sure that we have meaning and strategy behind our design work.

03 / Design Concept Exploration

With a clear direction, we’ll begin the actual design process. At this point, I'll explore avenues that both align with your brand values and will connect with your audience. The strongest concept will then be prepared for the first presentation.

04 / Refining the Concept

From here, we'll discuss any refinements necessary to push the concept to a place that will truly resonate and connect with your community. We’ll likely go through 1–2 rounds of refining your brand and getting it to a place that you feel confident in.

05 / Brand Style Sheet or Guidelines

Once your brand package is complete, I want to make sure you have all of the tools and guidance you need to use your new branding confidently. I’ll prepare a guide and some resources that will outline how to use all of your brand elements consistently and strategically.

06 / Collateral

Finally, we'll create any collateral pieces included in your package. If you need collateral pieces to be editable, I will create them as templates that you can use again and again. And if you need help communicating with printers for printed collateral, I'm happy to do that for you as well.

What's included

FULL BRAND STRATEGY
Developing a strategy will address the most important aspects of your brand and determine a strong visual direction moving forward.
LOGO LOCKUPS & BRAND MARKS
The main logos will include the business name and supporting elements. Over five additional lockups and marks are designed to work in various contexts.
VISUAL THEME
Includes custom branded illustrations, icons, or patterns that are incorporated into to your brand.
COLOUR PALETTE & FONT SYSTEM
Colour and type reinforces brand recognition, builds a connection with your audience, and further represents the values of your business.
BRAND GUIDELINES
Brand guidelines will ensure that the quality of your brand cannot be compromised when outsourced — keeping content consistent across all media and environments.
BUSINESS CARDS
Business cards help establish credibility, expand your network, and generate new referrals to your business.

Skills and tools

Brand Designer

Brand Strategist

Creative Director