Brand Identity and Strategy that converts and stands out

Pinar Bahar

Starting at

$

2,000

About this service

Summary

I craft digital experiences with close attention and absolute care. Your business growth and digital presence are my number one priority.
→ I provide tailored Brand Strategy for startups and small businesses for growth, ensuring you have a solid foundation to thrive in a competitive market. → You will receive three different design concept options for your brand identity to choose from, each designed to elevate your brand and attract your target audience.

Process

In Depth Discovery Call for 30 mins or In Depth Discovery Form you to fill out (Upon your preference)
1. Brand Strategy Presentation
2. Feedback (Two rounds of Revision if needed)
3. Three Creative direction presentations for Brand Identity you to choose from based on the Brand Strategy Presentation.
4. Feedback (Two rounds of Revision if needed)
5. Handoff files and Brand Guideline

What's included

  • Brand Strategy

    Kick-off: -Brand Discovery Workshop or a fill-out form to work at on your self-pace. Deliverables: -Market Research -Competitors -Competitive Advantage -Unique Value Proposition - Mission -Vision -Brand Philosophy -Brand Attributes -Target Customer -User Personas -Brand Personality -Tone and Voice -Positioning -The Hook

  • Concept Presentation Option I

    -Logo design -Color palette -Font selection -Applications -Texture / Pattern -Icons

  • Concept Presentation Option II

    -Logo design -Color palette -Font selection -Applications -Texture / Pattern -Icons

  • Concept Presentation Option III

    -Logo design -Color palette -Font selection -Applications -Texture / Pattern -Icons

  • Brand Guideline

    -Brief overview of the company, mission, vision, and objectives -Brand Purpose -Explanation of the brand's purpose and goals -Brand Values -Core values that guide the brand's actions and decisions -Target Audience -Description of target audience personas or segments -Brand Personality -Characteristics that define how the brand should be perceived -Logo Usage Guidelines -Rules for how to use the logo correctly and examples of incorrect usage -Visual Identity -Color palette, typography, and other design elements -Tone of Voice -Guidelines for communication style and messaging -Key Messaging -Main messages, taglines, and slogans to be used in communications -Content Guidelines -Instructions for creating content that aligns with the brand identity -Best Practices for Brand Assets -Examples of correct and incorrect usage of brand materials -Examples of Brand Application -Case studies or examples showcasing successful brand implementation

Example projects

K-Soft Corporate Software Landing Page & Brand Identity

City on Palm AI Travel App Landing & Brand Identity

Personal Brand Identity Business Card

Recommendations

(5.0)

Recommended

As a business owner going through a growth phase, I needed my web presence, branding, and messaging to align. Pinar was invested in the project from our first meeting. She created a plan to get us there, is very fast, and, just as important, communicative and prompt. Aesthetically her design style is so fresh and interesting, and technically she was able to implement several different kinds of footage and solve every problem that arose. I would hire her every time.

Recommended

I can’t recommend Pinar highly enough! She brought a vision to the whole business by creating an amazing website, brand identity, and logo—all of which perfectly capture the brand’s essence. Her aesthetic sense is great too. She truly listens and understands her clients; she took my ideas and made them even better than I could have imagined. Communication with her was a breeze, and her kindness and warmth made the whole process enjoyable. I’m so grateful to have worked with her—she’s just so tal

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

Industries

Graphic Design

More services

Landing Page Design and Development

Example projects

STARTING AT

$2,000

fixed rate