What's included

• Brand Foundations Roadmap (Brand Heart, Brand Personality, Target Audience, Competitor Analysis, Unique Value Proposition)

  This includes a 2-hour Brand Strategy Workshop designed to delve into the core of your brand. It covers crucial elements like your Brand Heart (Vision, Mission, Values), Target Audience Persona, and a thorough Competitor Analysis. We also define your unique Value Proposition, Brand Attributes & Archetype, and how these elements influence your buyer’s journey. The outcome is a concise brand roadmap, encapsulating all these insights, guiding your brand's strategic direction.

• Visual Identity (Creative Direction, Logo Suite, Color Palette, Font Selection, Brand Pattern, Brand Mockups)

  This encompasses the complete suite of visual elements that represent your brand. This includes a creative direction that sets the aesthetic tone, a versatile logo suite, a harmonious color palette, and carefully chosen typography. Additionally, a unique brand pattern, and a range of brand mockups your brand's visual story to life.

• Brand Guidelines

  This document outlines how to consistently present your brand across all platforms. It specifies the use of logos, colors, typography, and more, ensuring your brand looks unified and professional, no matter who is applying it.

• Brand Collaterals (Canva Templates and 1-Page Collateral)

  The package includes five customizable Canva templates for digital use and one-page collateral of your choice, ensuring your brand's consistent visibility both online and offline.