The Bespoke Brand Blueprint: Brand Foundations & Visual Identity

Joy Beljera

Starting at

$

2,500

About this service

Summary

In the Brand Blueprint, we collaborate with established businesses for 4 weeks to lay a comprehensive foundation, articulating and transforming their brand's story and vision into a striking visual identity.
This service is especially for businesses that are undergoing an evolution through a comprehensive and strategic rebrand.
In this container, we begin with a comprehensive brand foundations workshop where we get to unearth your brand’s story and positioning to help you resonate better with your audience and stand out in your field. Then, we mold these strategic insights into a visually compelling brand identity that echoes your purpose to your audience.

Process

Week 0: Onboarding
To prepare for the next four weeks, we will onboard you into your very own Notion portal, where you'll receive a detailed questionnaire to capture essential insights about your brand, setting the stage for our strategic design process.
Week 1-2: Brand Strategy & Foundations
On Day 1 of this week, we will hop on a cozy 2-hour Brand Strategy Workshop and do a deep dive into understanding and articulating your brand's core.
During the rest of the two weeks, we will develop your Brand Roadmap encompassing your Brand Heart (Vision, Mission, Values), Competitor Analysis, Target Audience Persona, Brand Attributes and Archetype, Value Proposition establishing a solid base for your brand's identity
Week 3-4: Crafting Your Visual Identity
In the next two weeks, we will translate your brand roadmap into a visual identity and let creativity unfold. This phase focuses on the creation of your brand's creative direction and visual assets. We will be designing a primary & secondary logo, creating submarks, selecting a color palette, and defining typography, to bring a visual embodiment to your brand's essence.
We will expand and finalize your brand's visual identity with the creation of a brand pattern, brand mockups, and comprehensive brand guidelines, ensuring a cohesive and consistent presentation of your brand across all mediums.
Week 5: File Turnover and Offboarding
In the final week, we'll deliver all your brand assets and guidelines in various formats for immediate use. We'll also offer a closing session to ensure you're equipped to apply your new visual identity across all platforms.

What's included

  • Brand Foundations Roadmap (Brand Heart, Brand Personality, Target Audience, Competitor Analysis, Unique Value Proposition)

    This includes a 2-hour Brand Strategy Workshop designed to delve into the core of your brand. It covers crucial elements like your Brand Heart (Vision, Mission, Values), Target Audience Persona, and a thorough Competitor Analysis. We also define your unique Value Proposition, Brand Attributes & Archetype, and how these elements influence your buyer’s journey. The outcome is a concise brand roadmap, encapsulating all these insights, guiding your brand's strategic direction.

  • Visual Identity (Creative Direction, Logo Suite, Color Palette, Font Selection, Brand Pattern, Brand Mockups)

    This encompasses the complete suite of visual elements that represent your brand. This includes a creative direction that sets the aesthetic tone, a versatile logo suite, a harmonious color palette, and carefully chosen typography. Additionally, a unique brand pattern, and a range of brand mockups your brand's visual story to life.

  • Brand Guidelines

    This document outlines how to consistently present your brand across all platforms. It specifies the use of logos, colors, typography, and more, ensuring your brand looks unified and professional, no matter who is applying it.

  • Brand Collaterals (Canva Templates and 1-Page Collateral)

    The package includes five customizable Canva templates for digital use and one-page collateral of your choice, ensuring your brand's consistent visibility both online and offline.

Duration

5 weeks

Skills and tools

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Canva

Industries

Graphic Design

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