The Brand Starter Kit: Basic Visual Identity for New Businesses

Joy Beljera

Starting at

$

1,500

About this service

Summary

The Brand Starter Kit is the essential first step for new or early-stage businesses, offering a 10-day collaboration to craft the basics of a visual brand identity, setting the foundation for brand consistency and recognition.
This is especially for businesses that may still be testing their market fit and may not be ready to invest heavily in comprehensive branding, but recognize the importance of having a brand identity that conveys who they are and helps them show up consistently
In this container, we will get to know your vision for your brand and what sets you apart in your industry through a discovery questionnaire, and equip you with the basics of a visual identity that will help you show up consistently, gain visibility, and earn the trust of your audience to help you grow.

Process

Week 0: Getting acquainted with your brand
We will be sending out a comprehensive questionnaire to understand your brand before starting our design journey. This ensures that we will translate your brand vision into a heart-winning brand.
Week 1: The beginnings of your visual identity
Day 1 - Brand Alignment Call: A 60-minute discussion to align our visions and kickstart the creative direction.
Day 2-4 - First Draft Creation: Crafting the initial versions of your logo, typography, and color scheme.
Day 5 - Gathering Feedback: Collecting your thoughts and feedback on the first draft to refine our approach.
Week 2: Putting the final touches
Day 6-7 - Revisions Implementation: Applying your feedback to revise the logo, typography, and color palette.
Day 8-9 - Final Revisions and File Turnover: Making final adjustments and delivering the completed brand identity files.
Day 10 - Offboarding Call: Walking you through the different brand asset files and answering any last-minute implementation questions you may have

What's included

  • Brand Personality and Creative Direction Overview

    An insightful summary of our perception of your brand, accompanied by a moodboard that serves as a guiding light for crafting your visual brand identity.

  • Logo Suite, Color Palette, Typography Selection

    A cohesive set of visual elements including a versatile logo suite, carefully selected typography, and a color palette that embodies your brand's personality.

  • One-page Brand Board

    A handy guide that encapsulates your brand's visual identity, ensuring consistency across all platforms.

  • 5 Starter Canva Templates

    A set of five customizable Canva templates designed to kickstart your brand's visual content, aligning with your brand's aesthetic and messaging.

Duration

12 days

Skills and tools

Brand Designer

Graphic Designer

Adobe Illustrator

Adobe Photoshop

Canva

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