What's included

• Notion Client Portal

  This is your hub for following the entire process, sharing your feedback, and obtaining your completed branding materials, complete with guidance on their usage

• Brand Strategy

  This includes: Brand Purpose – Target Audience – Positioning in the market – Competitor Analysis – Brand voice & tone definition – Brand personality & values

• Moodboards x2

  2 visual concept moodboards in which images, colors, textures, fonts, and all sorts of visual goodies are carefully picked to capture a specific vibe, theme, or style. You can choose the one that matches your preferences the most

• Color Palette

  Selected set of colors that your brand will consistently use across all its visual materials

• Logo Design

  Primary (Main logo) – Secondary (Alternative version of your logo) – Submark (Stripped down logo, great for app icons and profile pictures) – Favicon (Small icon displayed in the website address bar)

• Typography System

  Selected set of fonts, font sizes, styles and spacing guidelines. This help your business to be consistent because all visual materials have a unified and cohesive look

• Business Card

  A business card that presents and tells your business' story all on its own

• Brand Collateral x2

  This can includes: stationary, menu design, totebag design, pen, notebook, phone case and more

• Brand Pattern x2

  A set of 2 patterns good for packaging and social media

• Social Media Assets x2

  A set of 2 social media templates that you can use for your channels

• Mockups

  Realistic representations of how your brand will appear, so you can see it in action

• Brand Guidelines PDF

  A complete "how to use it" guide for your new brand identity