Website Maintence and Content Management

Andrea Boyd

Starting at

400

About this service

Summary

Your website shouldn’t just exist—it should convert. I help brands maintain and optimize their websites so they stay fresh, functional, and aligned with their business goals. From backend updates and quarterly refreshes to new page builds and mobile optimization, I make sure your site reflects the brand you're building today—not the one you launched with. Whether you're on Showit, Squarespace, Wix, or WordPress, I handle the tech so you can focus on growth.

Process

My Website Management Process

1. Discovery & Onboarding We’ll start with a quick intake form or kickoff call to understand your site, platform, current challenges, and goals. You’ll grant me backend access, and we’ll align on the scope and priorities for your site.

2. Site Audit & Assessment I’ll conduct a full audit of your website to identify areas that need attention—this includes functionality, page speed, mobile responsiveness, SEO basics, and visual consistency. You'll receive a summary report with action steps.

3. Priority Fixes & Setup I’ll begin by implementing any urgent fixes—such as broken links, outdated plugins, layout issues, or slow loading times—to stabilize your site and improve user experience.

4. Ongoing Maintenance & Monitoring Depending on your plan, I’ll perform monthly or quarterly maintenance tasks such as:

Plugin and platform updates

Page refreshes (images, copy, layout)

New page builds (for services, launches, etc.)

Form and opt-in setup

Troubleshooting minor tech issues

5. Visual & Content Updates You’ll send any new images, announcements, or updates you'd like reflected on your site. I’ll implement them in a way that keeps your brand looking polished and cohesive.

6. Mobile & SEO Optimization I’ll make sure your website looks great on all devices and is optimized for basic SEO (metadata, alt text, slugs, internal linking, etc.) so it can support your long-term visibility.

7. Reporting & Check-Ins (For Retainer Clients) At the end of each month or quarter, I’ll send a performance summary and a list of completed tasks + recommendations for future improvements. We'll align on next steps to keep your site evolving with your brand.

What's included

Website Audit & Performance Check
Comprehensive review of your current website’s design, functionality, mobile responsiveness, SEO basics, and user experience. 🎯 Includes: performance insights, broken links check, and improvement recommendations.
Backend Maintenance & Updates
Routine backend upkeep to keep your site running smoothly and securely. 🎯 Includes: plugin updates, platform version upgrades (WordPress, Squarespace, Showit, etc.), theme maintenance, and security checks.
Quarterly Website Refreshes
Seasonal or as-needed updates to keep your site aligned with your evolving brand, offers, or visual identity. 🎯 Includes: new banners, text/image swaps, homepage refresh, or layout improvements.
SEO-Friendly Edits & Content Updates
Ongoing tweaks to copy, headers, images, and metadata to support visibility and ranking. 🎯 Includes: alt text, slugs, internal links, basic keyword integration (upon request).
Lead Capture Integration & Optimization
Support integrating or updating lead forms, pop-ups, opt-ins, and email marketing connections. 🎯 Includes: connection to ConvertKit, Flodesk, Mailchimp, or other platforms.
Monthly or Quarterly Check-Ins (Retainer Only)
Proactive site reviews with updates, performance checks, and prioritized recommendations. 🎯 Includes: performance report + suggested improvements.

Example projects

Website Management and Backend Maintenance

Duration

1 week

Skills and tools

Content Strategist

UX Designer

Showit

Squarespace

Wix

WordPress

Industries

Marketing

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