Email Marketing and Campaign Building

Andrea Boyd

Starting at

1,500

About this service

Summary

From welcome sequences to full campaign strategy, I help brands turn subscribers into loyal customers through strategic, conversion-driven email marketing. Whether you're just getting started or looking to elevate your existing flows, I’ll handle everything from audits and automation setup to campaign planning, and performance optimization. My approach blends storytelling with strategy—so every email feels intentional, on-brand, and built to drive results.

Process

1. Discovery & Strategy Call We’ll kick things off with a 30–60 minute call to discuss your goals, current setup, audience, and key offers. This helps me understand your brand voice, pain points, and opportunities.

2. Audit & Insights (if applicable) I’ll conduct a deep-dive audit of your current email marketing system—including list health, segmentation, automations, and past performance. You’ll receive a strategic summary of what’s working, what’s not, and how to improve.

3. Strategy Development Based on your goals, I’ll map out a clear plan covering campaign themes, automation flows, list segmentation, and copy direction. This includes a content calendar (if managing campaigns) and a high-level overview of your email ecosystem.

4. Copywriting & Content Creation I’ll write compelling, on-brand email copy for sequences, campaigns, or automations—designed to engage, convert, and feel aligned with your voice. If needed, I’ll also provide template layouts and design suggestions.

5. Tech Setup & Implementation I’ll build and integrate your flows, campaigns, and automations inside your email platform (Klaviyo, Flodesk, ConvertKit, etc.). This includes tagging, segmenting, triggers, and ensuring everything runs smoothly.

6. Testing & QA Every sequence or campaign is tested for links, deliverability, layout, and mobile responsiveness. No email goes out without full quality assurance.

7. Launch & Monitor Once everything is live, I’ll monitor performance and check key metrics like open rates, click-through rates, and conversions. You’ll receive an update with insights and next-step recommendations.

8. Monthly Reporting & Optimization (for retainer clients) If ongoing, I’ll provide monthly performance reports, tweak your automations, and plan future content based on data. This keeps your emails fresh, optimized, and aligned with your goals.

FAQs

What platforms do you work with?
I specialize in Flodesk, ConvertKit, Mailchimp, and ActiveCampaign—but I’m open to other platforms too. If you're not sure which one is best for you, I can help you choose based on your goals.
What if I don’t have an email list yet?
No problem! I’ll help you create a list-building strategy, set up your opt-in forms, and craft your first lead magnet funnel if needed.
Do you offer design services too?
Yes! I create clean, branded email templates optimized for mobile and engagement. While I don’t do custom graphic design, I can style emails to match your brand and include visuals you provide.
How long does it take to set up a full email sequence or automation?
Most welcome sequences or automations are completed within 2 weeks, depending on length and platform. Larger campaigns or strategy projects may take 2–3 weeks.
Can I hire you for ongoing email marketing support?
Yes! I offer retainer packages that include campaign planning, copywriting, implementation, and monthly reporting. Perfect for brands that want consistent support without managing it all in-house.
Will I get to review everything before it goes live?
Absolutely - I wouldn't have it any other way. You’ll receive all email copy and flows for review and approval before anything is scheduled or published.
Do you provide analytics or reporting?
Yes—for all retainer clients and select projects. I include monthly reports tracking open rates, CTRs, conversions, and optimization recommendations.
What’s the investment?
Pricing varies depending on the scope—one-time projects, sequence creation, or full-service monthly retainers. Custom quotes are provided after our discovery call to ensure everything is tailored to your needs.

What's included

Email Marketing Audit & Strategy
A comprehensive audit of your current email marketing setup (platform, performance, segmentation, automations, and content). Strategic recommendations to improve open rates, click-throughs, and conversions. Includes a custom 30-60-90 day plan to optimize your email performance.
Welcome & Nurture Sequences
Done-for-you welcome sequence to onboard new subscribers with intention. Custom nurture flow to build trust, educate, and guide subscribers toward your core offers. Includes mapping, writing, and implementation.
Campaign Planning & Management
Monthly or quarterly campaign calendar based on launches, promos, and brand goals. Strategic content planning, subject lines, and performance tracking. Platform scheduling and list segmentation support.
Automation Setup & Optimization
Design and build automated flows (cart abandonment, post-purchase, re-engagement, etc.). Optimization of existing workflows to reduce drop-off and improve ROI. Includes tagging, triggers, and logic mapping.
List Segmentation & Growth Strategy
Smart segmentation to personalize content and improve deliverability. Lead magnet strategy development and landing page copy (optional). Audience growth recommendations (organic + paid funnel suggestions).
Reporting & Optimization
Monthly performance reports tracking key KPIs (open rate, CTR, conversions, etc.). Insights + next steps for improving future email performance. A/B test recommendations and subject line analysis.

Duration

1 week

Skills and tools

Email Marketer

Active Campaign

ConvertKit

Flodesk

Gmail

MailChimp

Industries

Healthcare

Nonprofit

Marketing

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