Email Marketing and Campaign BuildingAndrea Boyd
From welcome sequences to full campaign strategy, I help brands turn subscribers into loyal customers through strategic, conversion-driven email marketing. Whether you're just getting started or looking to elevate your existing flows, I’ll handle everything from audits and automation setup to campaign planning, and performance optimization. My approach blends storytelling with strategy—so every email feels intentional, on-brand, and built to drive results.
What's included
Email Marketing Audit & Strategy
A comprehensive audit of your current email marketing setup (platform, performance, segmentation, automations, and content).
Strategic recommendations to improve open rates, click-throughs, and conversions.
Includes a custom 30-60-90 day plan to optimize your email performance.
Welcome & Nurture Sequences
Done-for-you welcome sequence to onboard new subscribers with intention.
Custom nurture flow to build trust, educate, and guide subscribers toward your core offers.
Includes mapping, writing, and implementation.
Campaign Planning & Management
Monthly or quarterly campaign calendar based on launches, promos, and brand goals.
Strategic content planning, subject lines, and performance tracking.
Platform scheduling and list segmentation support.
Automation Setup & Optimization
Design and build automated flows (cart abandonment, post-purchase, re-engagement, etc.).
Optimization of existing workflows to reduce drop-off and improve ROI.
Includes tagging, triggers, and logic mapping.
List Segmentation & Growth Strategy
Smart segmentation to personalize content and improve deliverability.
Lead magnet strategy development and landing page copy (optional).
Audience growth recommendations (organic + paid funnel suggestions).
Reporting & Optimization
Monthly performance reports tracking key KPIs (open rate, CTR, conversions, etc.).
Insights + next steps for improving future email performance.
A/B test recommendations and subject line analysis.
FAQs
I specialize in Flodesk, ConvertKit, Mailchimp, and ActiveCampaign—but I’m open to other platforms too. If you're not sure which one is best for you, I can help you choose based on your goals.
No problem! I’ll help you create a list-building strategy, set up your opt-in forms, and craft your first lead magnet funnel if needed.
Yes! I create clean, branded email templates optimized for mobile and engagement. While I don’t do custom graphic design, I can style emails to match your brand and include visuals you provide.
Most welcome sequences or automations are completed within 2 weeks, depending on length and platform. Larger campaigns or strategy projects may take 2–3 weeks.
Yes! I offer retainer packages that include campaign planning, copywriting, implementation, and monthly reporting. Perfect for brands that want consistent support without managing it all in-house.
Absolutely - I wouldn't have it any other way. You’ll receive all email copy and flows for review and approval before anything is scheduled or published.
Yes—for all retainer clients and select projects. I include monthly reports tracking open rates, CTRs, conversions, and optimization recommendations.
Pricing varies depending on the scope—one-time projects, sequence creation, or full-service monthly retainers. Custom quotes are provided after our discovery call to ensure everything is tailored to your needs.
Andrea's other services
Starting at$1,500
Duration1 week
Tags
Active Campaign
Flodesk
Gmail
Kit
MailChimp
Email Marketer
Service provided by
Andrea Boyd Irving, USA
- 2
- Followers
Email Marketing and Campaign BuildingAndrea Boyd
Starting at$1,500
Duration1 week
Tags
Active Campaign
Flodesk
Gmail
Kit
MailChimp
Email Marketer
From welcome sequences to full campaign strategy, I help brands turn subscribers into loyal customers through strategic, conversion-driven email marketing. Whether you're just getting started or looking to elevate your existing flows, I’ll handle everything from audits and automation setup to campaign planning, and performance optimization. My approach blends storytelling with strategy—so every email feels intentional, on-brand, and built to drive results.
What's included
Email Marketing Audit & Strategy
A comprehensive audit of your current email marketing setup (platform, performance, segmentation, automations, and content).
Strategic recommendations to improve open rates, click-throughs, and conversions.
Includes a custom 30-60-90 day plan to optimize your email performance.
Welcome & Nurture Sequences
Done-for-you welcome sequence to onboard new subscribers with intention.
Custom nurture flow to build trust, educate, and guide subscribers toward your core offers.
Includes mapping, writing, and implementation.
Campaign Planning & Management
Monthly or quarterly campaign calendar based on launches, promos, and brand goals.
Strategic content planning, subject lines, and performance tracking.
Platform scheduling and list segmentation support.
Automation Setup & Optimization
Design and build automated flows (cart abandonment, post-purchase, re-engagement, etc.).
Optimization of existing workflows to reduce drop-off and improve ROI.
Includes tagging, triggers, and logic mapping.
List Segmentation & Growth Strategy
Smart segmentation to personalize content and improve deliverability.
Lead magnet strategy development and landing page copy (optional).
Audience growth recommendations (organic + paid funnel suggestions).
Reporting & Optimization
Monthly performance reports tracking key KPIs (open rate, CTR, conversions, etc.).
Insights + next steps for improving future email performance.
A/B test recommendations and subject line analysis.
FAQs
I specialize in Flodesk, ConvertKit, Mailchimp, and ActiveCampaign—but I’m open to other platforms too. If you're not sure which one is best for you, I can help you choose based on your goals.
No problem! I’ll help you create a list-building strategy, set up your opt-in forms, and craft your first lead magnet funnel if needed.
Yes! I create clean, branded email templates optimized for mobile and engagement. While I don’t do custom graphic design, I can style emails to match your brand and include visuals you provide.
Most welcome sequences or automations are completed within 2 weeks, depending on length and platform. Larger campaigns or strategy projects may take 2–3 weeks.
Yes! I offer retainer packages that include campaign planning, copywriting, implementation, and monthly reporting. Perfect for brands that want consistent support without managing it all in-house.
Absolutely - I wouldn't have it any other way. You’ll receive all email copy and flows for review and approval before anything is scheduled or published.
Yes—for all retainer clients and select projects. I include monthly reports tracking open rates, CTRs, conversions, and optimization recommendations.
Pricing varies depending on the scope—one-time projects, sequence creation, or full-service monthly retainers. Custom quotes are provided after our discovery call to ensure everything is tailored to your needs.
Andrea's other services
$1,500