Brand and Visual Identity Development

João Freitas

(2)

Starting at

1,290

About this service

Summary

Unlock the full potential of your brand with my specialized visual identity development service. I excel in creating three distinct logo variations, a captivating color palette, and a robust typographic identity, complemented by bespoke graphic elements and social media templates. My dedication to detail and customization sets me apart, ensuring a visually striking and strategically crafted brand identity that engages your target audience and stands out in the digital landscape.

Process

Initial Consultation: We begin with a consultation to understand your brand's vision, values, and target audience. This helps tailor the branding strategy to your specific needs.

Brand Strategy Development: Based on our initial consultation, I'll develop a comprehensive brand strategy that outlines the direction for your brand's visual identity and messaging.

Logo Design: I'll create three unique logo variations, giving you options to choose from that best represent your brand's identity.

Color Palette & Typography Selection: I'll develop a harmonious color palette and select typography that complements your brand's style and enhances readability across all platforms.

Graphic Elements Creation: Custom graphic elements such as icons, patterns, or illustrations will be designed to add depth and character to your brand.

Mockups for Brand Applications: I'll create mockups for various brand applications relevant to your industry and demands, such as business cards, letterheads, packaging, and digital assets, to visualize how your brand identity will come to life in different contexts.

Brand Book Compilation: A comprehensive brand book will be compiled, detailing your visual identity guidelines, including logo usage, color specifications, typography, and application examples.

Review and Revisions: We'll review the branding elements together, and I'll make any necessary revisions to ensure they align perfectly with your vision.

Final Delivery: Once you're completely satisfied, I'll deliver the final branding assets and the brand book, ready for you to implement across all touchpoints.

Post-Project Support: I'll provide support to ensure the smooth implementation of your new brand identity and answer any questions you may have.

What's included

Color Palette
A thoughtfully selected color palette that reflects your brand's personality and enhances its visual impact. This palette will be a cornerstone of your brand's visual identity, ensuring consistency and harmony across all design elements.
Typographic Identity
Establish a strong typographic identity with a carefully chosen selection of fonts for headings, subheadings, and body text. This will ensure a consistent and readable brand presence across all mediums, from print to digital.
Logo and signatures
Receive uniquely designed logo and signatures, each meticulously crafted to embody your brand's essence and tailored to your specific preferences. These variations offer flexibility in selecting a logo that resonates best with your brand's identity.
Graphic Elements
Enhance your brand's visual identity with custom-designed graphic elements such as icons, patterns, or illustrations. These elements add depth and character to your brand, making it more memorable and engaging.
Brand Book
Receive a comprehensive brand book that outlines your visual identity guidelines in detail. This includes specifications for logo usage, color application, typography, and examples of how to apply these elements across various mediums. The brand book serves as an essential reference tool to ensure consistency and integrity in your brand's visual representation.

Example projects

Jnana Mandiram | Rebranding

Oolga | Branding & Visual Identity

Recommendations

(5.0)

Márcio Freitas Filho • Martins Cardozo Advogados Associados

Client • Apr 10, 2024

Recommended

João Pedro was hired for developing our website, which was outdated. His work met and exceeded the expectations of my firm and its partners. The new website design was successful in fullfiling our demands for usability, ease of use and to reflect our firm`s preexisting branding. We higly recomend hiring João Pedro and hold both his products and his work ethic in very high regard.