Brand Foundations by Mel Grech

Brand Foundations

Mel Grech

Contact for pricing

About this service

Summary

The Brand Foundations package is ideal for small businesses ready to make their mark by establishing a strong, authentic identity. It includes essential brand assets such as a custom logo, colour palette, and typography, all developed through thorough research, including competitor analysis, brand strategy, and target personas. Together, we’ll create a distinctive brand that truly reflects your story and positions your business for success in a competitive market.

Process

💬 Discovery call & questionnaire:

We’ll start with a friendly chat to discuss your brand’s needs. Afterward, I’ll send over a tailored questionnaire to refine your brand’s direction. Once you approve the quote, we’ll kick off the onboarding process with a signed contract and a 25% deposit.

💡 Research, Brand exploration & creation:

This is where creativity takes centre stage! I’ll design two stylescapes inspired by in-depth research and your brand strategy to set the visual direction for your branding. Once we finalise the visual direction, I’ll dive into designing your brand and present a comprehensive proposal

⚡ Refinement and Feedback

Perfection takes collaboration! You’ll review the initial designs and provide feedback to fine-tune them until we achieve your vision.

✨ Finalisation:

Your brand is ready to shine! After settling the remaining 75%, I’ll deliver all final files so you can confidently launch your new look.

What's included

Discovery call and questionnaire
This is essentially a chat, after going through a list of questions I will be able to start working and researching your new brand.
2 stylescapes / visual directions
Select from two thoughtfully crafted creative directions, each tailored to align with your vision and backed by in-depth research, competitor analysis, and target audience insights.
Final logo suite
A versatile set of logos provided in multiple formats and layouts for both online and offline use.
Brand colours & Type pairings
A cohesive palette and font combinations tailored to your brand
Mini brand manual
A guide to help you maintain consistency across all platforms.
Business card design
Professional and on-brand business card design, ready for print.
Social media starter pack
Includes cover photos and profile pictures for your chosen platforms
+ 2 sets of revisions
Throughout the project you will have 2 sets of revisions per stage. Any other revision will come at an extra cost.