Captivate your audience with compelling Social Media Copy

Naomi Williams

(0)

Starting at

350

About this service

Summary

I offer a comprehensive Social Media Copy service that crafts engaging, brand-aligned content to captivate your audience and boost engagement. This service includes copy for 14-28 posts.

I can write for a variety of platforms, including Instagram, Facebook, Twitter, LinkedIn, and others as needed, tailored to the specific requirements of each platform.

What sets me apart is my ability to seamlessly blend your brand’s voice with strategic, effective messaging tailored to your specific audience and goals.

Process

Initial Consultation:

Kickoff Meeting: We begin with a 40-minute Zoom call to discuss your brand, target audience, and social media goals/intentions - including the types of posts, themes, and frequency.

Information Gathering: You provide any existing documents or information about your brand’s voice, previous social media content, and specific campaign goals.

Brand and Audience Research:

Brand Voice Analysis: I conduct a detailed review of your brand’s voice to ensure consistency and alignment with your messaging.

Audience Research: I analyze your target audience to understand their preferences, behaviors, and engagement patterns.

Drafting Social Media Copy:

Initial Drafts: Write the first drafts of social media copy, incorporating relevant hashtags and suggested posting dates.

Internal Review: Conduct a thorough review to ensure the content aligns with the brand’s voice and strategic goals.

Client Review and Feedback:

Draft Submission: Send the initial drafts to you for review and feedback.

Feedback Session: Schedule a follow-up call to discuss your feedback and any necessary revisions.

Revisions and Finalization:

Incorporate Feedback: Complete up to three rounds of revisions based on your feedback to ensure the copy meets your expectations.

Final Review: Conduct a final review to ensure all content is polished and ready for posting.

Deliverable Handoff:

Excel Spreadsheet: Provide a comprehensive Excel spreadsheet with all social media copy, relevant hashtags, and suggested posting dates.

FAQs

What does the initial consultation involve?
The initial consultation is a 40-minute Zoom call where we discuss your brand, target audience, and social media goals. You can also provide any existing documents or information about your brand’s voice and previous social media content.
What is included in the brand and audience research?
The brand and audience research involves analyzing your brand’s voice to ensure consistency and studying your target audience’s preferences and behaviors to tailor the content effectively.
What kind of social media copy do you write?
I write a variety of social media copy, including promotional posts, informational content, engaging questions, and thematic posts. Each piece is tailored to align with your brand’s voice and strategic goals.
How do you ensure the copy matches my brand’s voice?
I conduct a detailed brand voice analysis and collaborate closely with you during the initial consultation and feedback sessions to ensure the copy reflects your brand’s unique voice and message.
How do you handle feedback and revisions?
After providing the initial drafts, I schedule a feedback session to discuss your input. I then make one round of revisions based on your feedback to ensure the final copy meets your expectations.
What is included in the final deliverable?
The final deliverable is an Excel spreadsheet containing all the social media copy, relevant hashtags, and suggested posting dates, ensuring your content strategy is clear and organized.
How long does the entire process take?
The timeline can vary depending on the scope of work, but generally, the process takes a few weeks from the initial consultation to the final delivery, including the revision period.
What platforms do you write social media copy for?
I write social media copy for a variety of platforms, including Instagram, Facebook, Twitter, LinkedIn, and others as needed, tailored to the specific requirements of each platform.
How do you determine the relevant hashtags and posting dates?
I use a combination of audience research, industry trends, and best practices to select relevant hashtags and optimal posting dates to maximize engagement and reach.

What's included

Social Media Copy Package
An Excel spreadsheet with all the social media copy (for 14-28 posts) tailored to your brand’s voice and goals. Each entry contains engaging copy, relevant hashtags, and suggested posting dates (if needed) to maximize audience engagement and reach.

Example projects