Brand Development - The Starter Package

Starting at

$

450

About this service

Summary

Dive deep into what makes your brand shine with a cohesive strategy that highlights your unique voice and connects you with your target audience.

Process

Discovery Call (30 Minutes)
We’ll go beyond your brand’s history—talking about customers, competitors, and market fit.
Research & Persona Development
I’ll create customer personas based on your target audience’s behaviors, desires, and challenges.
Crafting the Brand Story & Bio
Your brand’s heart and soul, but with more personality than ever.
Positioning & Differentiation Strategy
Why are you the obvious choice? Together, we’ll define your magic sauce and how to promote it.
Review & Feedback
We’ll make tweaks until it resonates. You’re in charge of the final cut.
Final Delivery
Your complete brand story, buyer personas, and positioning assets delivered in 5-7 days.

FAQs

  • How specific are the buyer personas?

    Extremely! They cover demographics, behavior patterns, pain points, and aspirations.

  • Is the Positioning Strategy easy to understand?

    Yes, it’s designed to be practical and actionable.

What's included

  • Brand Story

    A 1000-word compelling brand narrative.

  • Mission & Values Statement

    Clear articulation of your brand’s driving force.

  • 'About Us' or Team Bios

    Warm, engaging bios that feel real.

  • Buyer Personas

    Detailed customer profiles to know your ideal audience.

  • Positioning & Differentiation Strategy

    What makes you stand out and how to communicate it.


Duration

2 weeks

Skills and tools

Brand Strategist
Copywriter
Writer
Google Drive

Work with me