Comprehensive Editorial Style Guide + Brand & Content Strategy
Starting at
$
1,125
About this service
Summary
FAQs
Why do I need an Editorial Style Guide?
This document is vital in solidifying brand consistency and effective communication with your audience. It also makes it easier to scale your content creation processes. Send me a message if you have further questions about this.
What’s in the Editorial Style Guide?
Everything from brand tone and voice to SEO guidelines—it’s like a playbook for every word you write.
How often should the content strategy be reviewed?
Every 6-12 months or whenever there’s a major market shift.
What's included
Comprehensive Brand Story
A 1000-word narrative covering your brand’s essence, Mission & Values Statement, 'About Us' or Team Bios
Buyer Personas
Detailed audience profiles.
Positioning & Differentiation Strategy
Key brand strengths and how to showcase them.
Content Strategy & Pillars
Framework for content creation.
SEO Keyword Strategy
Keyword-focused content for search visibility.
Editorial Style Guide
Comprehensive guidelines for tone, voice, and messaging.
Duration
4 weeks
Skills and tools
Content Strategist
Brand Strategist
Marketing Strategist
Ahrefs
Canva
Google Analytics
Google Drive
SEMrush