What's included

• Brand Identity Guidelines

  - A comprehensive document outlining the brand's personality, values, mission, and vision. - Guidelines for typography, color palette, logo usage, and overall aesthetic.

• Logo Design

  - The primary and secondary logo designs, suitable for various applications. - Guidelines on how to use the logo correctly, including different variations and color combinations.

• Brand Color Palette

  - A selection of colors that represent the brand's personality and evoke specific emotions. - Guidelines on how to use these colors consistently across all marketing materials.

• Typography

  - A set of fonts that align with the brand's personality and are suitable for different applications (e.g., headlines, body text, logos). - Guidelines on font usage, including font sizes, spacing, and combinations.

• Brand Messaging

  - Key brand messages and taglines that effectively communicate the brand's value proposition. - Guidelines on how to use these messages in various marketing materials.

• Brand Voice and Tone

  - The brand's personality and tone of voice, which should be consistent across all communications. - Guidelines on how to use the brand voice in different contexts.

• Brand Photography Ideas

  - A collection of high-quality images provided by the client into professional mockups that capture the brand's essence and align with the overall aesthetic. - Guidelines on how to use these images in marketing materials.

• Brand Collateral

  - Design templates for various marketing materials, such as business cards, letterheads, presentations, and social media graphics. - Guidelines on how to use these templates consistently.

• Style Guide

  - A comprehensive document that brings together all the elements of the brand identity, including the logo, color palette, typography, messaging, and voice. - Guidelines on how to apply the brand identity consistently across all marketing materials.

• Digital Assets

  - Digital files of the logo, color palette, typography, and other brand elements in various formats (e.g., PNG, JPG, SVG). - Guidelines on how to use these digital assets correctly.