What's included

• Keyword Research and Analysis

  - A comprehensive list of relevant keywords and phrases that align with the client's business goals and target audience. - Analysis of keyword search volume, competition, and cost per click (CPC).

• Ad Copy Development

  - Compelling ad copy for various ad formats (e.g., search ads, display ads, remarketing ads). - Ad copy that includes strong calls to action and relevant keywords.

• Landing Page Optimization

  - Optimization of landing pages to ensure they are relevant to the ad copy and provide a seamless user experience. - Analysis of landing page conversion rates and identification of areas for improvement.

• Campaign Structure (Media Plan) and Setup

  - Creation of well-structured PPC campaigns, including ad groups, targeting options, and bidding strategies. - Setup of tracking codes to measure campaign performance.

• Bid Management and Optimization

  - Ongoing management and optimization of bids to achieve the desired cost per acquisition (CPA) or return on investment (ROI). - Implementation of automated bidding strategies as appropriate.

• Negative Keyword List

  - A list of irrelevant keywords that should be excluded from the campaign to improve targeting and reduce costs.

• Reporting and Analysis

  - Regular reporting on campaign performance, including key metrics such as clicks, impressions, click-through rate (CTR), conversions, and ROI. - Analysis of campaign data to identify areas for improvement and make data-driven recommendations.

• Ongoing Optimization

  - Continuous monitoring and optimization of PPC campaigns to ensure they remain effective and efficient over time. - Implementation of new strategies and tactics as needed to adapt to changes in the search landscape.

• Consultation and Support

  - Ongoing consultation and support to address client questions and concerns. - Provision of recommendations for improving PPC performance.