B2B LinkedIn Content Strategy & Execution by Julia Ayelen Balsevich

B2B LinkedIn Content Strategy & Execution

Julia Ayelen Balsevich

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About this service

Summary

I help B2B brands elevate their LinkedIn presence through a full-funnel content strategy that drives visibility, engagement, and leads. Starting with a competitive audit, I develop a monthly content calendar, write branded post copy, design custom visuals, and optimize performance through post scheduling and reporting. What sets me apart is my ability to combine strategic thinking with hands-on execution — from research and messaging to design and delivery — with the option to scale results through paid promotion.

What's included

Competitive Content Audit
A benchmark analysis of your competitors’ LinkedIn content — including tone, post formats, and engagement tactics — to identify differentiation opportunities.
Monthly Content Calendar
A full-funnel content plan aligned with awareness, consideration, and conversion goals — mapped out by week for consistency and flow.
Copywriting in Brand Voice
Engaging post copy crafted to reflect your brand’s tone and messaging, optimized for LinkedIn best practices.
Custom Graphics
Professionally designed visuals and carousels that align with your visual identity and maximize scroll-stopping impact.
Post Scheduling & Reporting
Support with scheduling content on LinkedIn and providing performance insights on reach and engagement.
Optional: Paid Media Add-On
Amplify organic posts with paid promotion. Includes monthly ad budget recommendation tailored to your goals + execution.

Example projects