Client: Ascension Growth & Innovation Strategies

Role: Content Strategist & Designer

Date: 2024

To strengthen brand visibility and lead generation for Ascension, a U.S.-based marketing agency, I developed and executed a LinkedIn content strategy focused on full-funnel communication — from awareness to conversion.

The project began with a competitive analysis, where I benchmarked leading marketing agencies’ LinkedIn presence, content formats, and engagement tactics. This research helped identify clear opportunities to differentiate Ascension’s voice and visuals on the platform.

Conducted a competitive audit of agency LinkedIn content to identify tone, format, and engagement trends

Created a monthly content calendar based on strategic content pillars

Developed a funnel-based approach: Awareness (industry POV), Consideration (case studies), Conversion (services & CTAs)

Wrote all post copy using ChatGPT as a creative tool and editor

Designed custom LinkedIn graphics using Canva, ensuring consistent brand visuals

Aligned post topics with the agency’s service offerings and seasonal marketing priorities

Competitive analysis deck (content benchmarking)

Monthly content plans

12+ published posts with visuals and copy

Pillar-based strategy template

Engagement tracking and optimization tips

Tools Used: Canva (visual design), ChatGPT (copy development), LinkedIn (platform execution & insights)