Influencer Marketing Strategy & Campaign Planning by Julia Ayelen Balsevich

Influencer Marketing Strategy & Campaign Planning

Julia Ayelen Balsevich

Contact for pricing

About this service

Summary

I help lifestyle, beauty, and wellness brands design influencer campaigns that actually move the needle — not just generate likes.

With over 8 years of experience in brand management and PR across LATAM and U.S. markets, I’ve led influencer activations for brands like Huawei, Carolina Herrera, Antonio Banderas, and Nescafé. I know how to find the right creators, craft brand-safe briefs, manage content rollout, and measure what matters — all while keeping things on budget and on brand.

Whether you're launching a product or building brand awareness, I’ll deliver a campaign strategy that’s clear, customized, and results-driven.

What's included

Influencer Discovery & Shortlist
A curated list of creators (micro to macro) that align with your brand voice, audience, and campaign goals — with engagement data, audience fit, and platform recommendations.
Campaign Concept & Brief
A creative direction and clear brief that outlines the key message, required deliverables (posts, stories, reels), hashtags, tags, tone, deadlines, and visual guidelines.
Posting Calendar & Content Timeline
A visual calendar that shows when and where content will go live, aligned with your campaign phases and other channels (e.g., paid, email, PR).
Metrics & KPI Tracking Sheet
A performance tracker with views, engagement, reach, and estimated ROI — ready to share with your team or client.
Final Campaign Report
A summary of influencer performance and campaign insights with recommendations for future improvements or retargeting

Example projects