Fractional Marketing Strategist (Full-Funnel & Multichannel)
Contact for pricing
About this service
Summary
FAQs
Can you help us implement the plan too? A:
Implementation support can be scoped separately, either through your VA or with my guidance on a retainer basis.
What platforms do you specialize in?
Substack, Klaviyo, MailerLite, LinkedIn, Instagram, TikTok, Webflow, HubSpot, Meta Ads, Mail Chimp, Affiliate Marketing Platforms, Influencer Marketing Platforms.
Do you only work with newsletters?
Not at all. I work across the funnel, especially where email, content, and community intersect.
What's included
Full-Funnel Strategy Blueprint
A custom marketing plan built around your business goals, channels, and target audience. - Covers awareness to retention with mapped-out conversion levers. - Includes 60-90 day campaign focus recommendations. - Format: PDF/PPT deck with roadmap view.
Channel Audit & Growth Recommendations
- Audit of up to 3 active platforms (email, Substack, LinkedIn, Instagram, etc). - Performance review + tactical next steps to optimize visibility, engagement, and conversions. - Highlights growth blockers and platform-specific quick wins.
Monthly Strategy Call (1x/month)
- Live 60-min call to review performance, shift priorities, and troubleshoot. - Includes light async support (1-2 questions/week via Contra or email).
Conversion Flow Review & Feedback
- Deep dive into one key flow (e.g., newsletter onboarding, paid tier setup, lead magnet opt-in). - Recommendations for reducing friction, improving clarity, and boosting conversion.
Add-ons:
- Additional strategy calls - Copy rewrites for up to 2 landing pages or email sequences
Example projects
Recommendations
(5.0)
Client • Nov 5, 2025
Recommended
London combines sharp strategic thinking with practical execution. She launched and optimised my Substack, built engagement and offered excellent ongoing advice. A real asset to any founder.
Client • Sep 22, 2025
Recommended
London has been managing the marketing for my newsletter on business strategy. She’s did a strategy review and then implemented the marketing plan. I found London's strategy to be thoughtful and insightful and she tailored the strategy to a thorough understanding of my business. London was also very effective in executing creating and posting marketing content and has had solid results. London has been great to collaborate with. I highly recommend her.
Client • Aug 18, 2025
Recommended
London has been fantastic to work with: - Extremely knowledgeable - Friendly And our results have improved massively in just 60 days of working together Highly recommend
Client • Jul 1, 2025
Recommended
I took so much value from working with London. She asked all the right questions, and was able to do exactly what I needed, which was to take all my big, jumbled ideas, and trim them down into a neat, beautiful, workable plan. We just executed and I'm so thrilled with what I see. I couldn't have done it without her! I would love to work with London again and highly recommend her!
Client • Jun 4, 2025
Recommended
London was great to work with, would highly recommend bringing her on for content strategy projects. She was a great collaborator and alway very responsive.
Client • Nov 4, 2024
Recommended
Collaborating with London was an absolute joy! Not only is she an exceptional brand builder, but she’s also a highly experienced communications and marketing specialist, with a truly dynamic approach. For anything related to branding, London brings an extraordinary fusion of expertise and enthusiasm, alongside an impressive track record of success. If you’re looking to work with a highly focused female entrepreneur to help unlock the full potential of your brand, London is the only choice.
Client • Nov 4, 2024
Recommended
London is excellent at what she does. She partners with individuals and businesses to craft brands that not only stand out, but also deliver measurable impact. I have been following her work on LinkedIn for some time and am impressed with her talent and passion for what she does.
Skills and tools
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