Fractional Marketing Strategist (Full-Funnel & Multichannel) by London Forbes

Fractional Marketing Strategist (Full-Funnel & Multichannel)

London Forbes

Contact for pricing

About this service

Summary

Need expert guidance across your digital channels but not ready to hire a full-time strategist? I help brands clarify, streamline, and execute cross-channel marketing strategies that drive measurable outcomes. From Substack growth and email marketing to LinkedIn, Instagram, and funnel design, I support clients in building marketing systems that convert, nurture, and retain.

Process

My Process: Every business or request is different, so I don't believe in plug-and-play templates. My approach is tailored, practical, and insight-led. I start by listening, getting clear on your goals, current assets, and where the friction points are. From there:

Discovery – We align on outcomes, challenges, and capacity (yours + your team’s).

Audit & Opportunity Mapping – I analyze your platforms and flows to uncover gaps and quick wins.

Strategic Blueprinting – I draft a roadmap aligned to your goals, audiences, and timelines.

Collaboration & Refinement – You get space to review and iterate, strategy is a two-way street.

Activation Support – I remain available for monthly calls and async check-ins to help troubleshoot and steer implementation.

This process adapts depending on the scope and maturity of your marketing, but clarity, context, and momentum are always at the core.

FAQs

Can you help us implement the plan too? A:
Implementation support can be scoped separately, either through your VA or with my guidance on a retainer basis.
What platforms do you specialize in?
Substack, Klaviyo, MailerLite, LinkedIn, Instagram, TikTok, Webflow, HubSpot, Meta Ads, Mail Chimp, Affiliate Marketing Platforms, Influencer Marketing Platforms.
Do you only work with newsletters?
Not at all. I work across the funnel, especially where email, content, and community intersect.

What's included

Full-Funnel Strategy Blueprint
A custom marketing plan built around your business goals, channels, and target audience. - Covers awareness to retention with mapped-out conversion levers. - Includes 60-90 day campaign focus recommendations. - Format: PDF/PPT deck with roadmap view.
Channel Audit & Growth Recommendations
- Audit of up to 3 active platforms (email, Substack, LinkedIn, Instagram, etc). - Performance review + tactical next steps to optimize visibility, engagement, and conversions. - Highlights growth blockers and platform-specific quick wins.
Monthly Strategy Call (1x/month)
- Live 60-min call to review performance, shift priorities, and troubleshoot. - Includes light async support (1-2 questions/week via Contra or email).
Conversion Flow Review & Feedback
- Deep dive into one key flow (e.g., newsletter onboarding, paid tier setup, lead magnet opt-in). - Recommendations for reducing friction, improving clarity, and boosting conversion.
Add-ons:
- Additional strategy calls - Copy rewrites for up to 2 landing pages or email sequences

Example projects

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Email, Built for Retention

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Substack, Designed for Depth

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Instagram, Engineered for Connection

Recommendations

(5.0)

Hannah Jensen • Conveyor

Client • Jun 4, 2025

Recommended

London was great to work with, would highly recommend bringing her on for content strategy projects. She was a great collaborator and alway very responsive.

Steve K • SK Brand Photography

Client • Nov 4, 2024

Recommended

Collaborating with London was an absolute joy! Not only is she an exceptional brand builder, but she’s also a highly experienced communications and marketing specialist, with a truly dynamic approach. For anything related to branding, London brings an extraordinary fusion of expertise and enthusiasm, alongside an impressive track record of success. If you’re looking to work with a highly focused female entrepreneur to help unlock the full potential of your brand, London is the only choice.

Deborah Brown-Volkman • Career Goals Advisor to Fortune 500 Executives

Client • Nov 4, 2024

Recommended

London is excellent at what she does. She partners with individuals and businesses to craft brands that not only stand out, but also deliver measurable impact. I have been following her work on LinkedIn for some time and am impressed with her talent and passion for what she does.

Skills and tools

Business Strategist

Marketing Strategist

Product Marketer