Brand Positioning & Offer Architecture (Founders Brands Creator)
Contact for pricing
About this service
Summary
FAQs
I’m not a founder, can I still work with you?
Absolutely. This offer is designed for any solo or small team-led brand seeking clarity in how it communicates value, whether you're an artist, consultant, creative studio, or something in between.
Will I need to redesign my whole website or product suite?
Not necessarily. This is about strategic clarity first, understanding what’s working, what’s not, and then choosing where to adjust. You won’t be told to “burn it all down"
I already have offers, will this help me refine them or do I need to start from scratch?
You don’t need to start from zero. This process meets you where you are. If you already have offers, we’ll optimize structure, naming, messaging, and positioning, rather than reinventing unnecessarily.
What's included
Brand Positioning Statement
- A refined articulation of your brand’s who/what/why, including tone, values, and core differentiators. - Format: 1-page PDF with key messaging highlights and use-case guidance.
Signature Offer or Product Suite Map
- A visual structure of your product/service ecosystem (intro → core → premium offers). - Pricing logic, positioning tiers, and suggested sales sequencing. - Includes guidance for transitioning between or bundling offers.
Customer Journey to Conversion Framework
- Map of how your audience goes from unaware → aware → trust → action. - Includes touchpoints, objections to address, and conversion strategy checkpoints.
Messaging Blocks & Language Bank
- Modular copy blocks for web, sales pages, bios, intros, and outreach. - Tailored to your tone, built for reuse across platforms.
Positioning Audit (Optional Add-On)
- Audit of current site, social bios, newsletter intros, or pitch decks. - Highlighting inconsistencies, gaps, or opportunities for refinement.
Example projects
Recommendations
(5.0)
Client • Nov 5, 2025
Recommended
London combines sharp strategic thinking with practical execution. She launched and optimised my Substack, built engagement and offered excellent ongoing advice. A real asset to any founder.
Client • Sep 22, 2025
Recommended
London has been managing the marketing for my newsletter on business strategy. She’s did a strategy review and then implemented the marketing plan. I found London's strategy to be thoughtful and insightful and she tailored the strategy to a thorough understanding of my business. London was also very effective in executing creating and posting marketing content and has had solid results. London has been great to collaborate with. I highly recommend her.
Client • Aug 18, 2025
Recommended
London has been fantastic to work with: - Extremely knowledgeable - Friendly And our results have improved massively in just 60 days of working together Highly recommend
Client • Jul 1, 2025
Recommended
I took so much value from working with London. She asked all the right questions, and was able to do exactly what I needed, which was to take all my big, jumbled ideas, and trim them down into a neat, beautiful, workable plan. We just executed and I'm so thrilled with what I see. I couldn't have done it without her! I would love to work with London again and highly recommend her!
Client • Jun 4, 2025
Recommended
London was great to work with, would highly recommend bringing her on for content strategy projects. She was a great collaborator and alway very responsive.
Client • Nov 4, 2024
Recommended
Collaborating with London was an absolute joy! Not only is she an exceptional brand builder, but she’s also a highly experienced communications and marketing specialist, with a truly dynamic approach. For anything related to branding, London brings an extraordinary fusion of expertise and enthusiasm, alongside an impressive track record of success. If you’re looking to work with a highly focused female entrepreneur to help unlock the full potential of your brand, London is the only choice.
Client • Nov 4, 2024
Recommended
London is excellent at what she does. She partners with individuals and businesses to craft brands that not only stand out, but also deliver measurable impact. I have been following her work on LinkedIn for some time and am impressed with her talent and passion for what she does.
Skills and tools
Industries