Brand Positioning & Offer Architecture (Founders Brands Creator)

Pro

London Forbes

Contact for pricing

About this service

Summary

You know what you offer, but does your audience? I help clarify and codify your brand's core value and translate it into offers that are desirable, distinct, and scalable. Whether you're a founder launching a new product, a creative repositioning your work, or a digital brand restructuring services, this is the strategic groundwork to get aligned before you go to market.

Process

Process (Guidance Only – Always Tailored)
No two brands are the same, and applying a rigid framework across all clients is a fast track to diluted messaging and strategic confusion. Instead, I use this process as a guidance structure, adapting it fully to the needs, voice, and maturity of each business:
Brand Clarity Discovery We explore what’s already in place, your vision, your story, your audience assumptions, and any current friction across your messaging or offers.
Market & Narrative Position Mapping I analyze how your brand is currently perceived, what space you occupy (or want to), and identify inconsistencies across channels, assets, or offers.
Offer Architecture Refinement Together, we shape or restructure your offers for clarity, hierarchy, emotional alignment, and commercial viability, no fluff, no confusion.
Delivery Framework You receive a strategic blueprint that can inform everything from content to conversion copy, adaptable for websites, decks, product pages, or email.
Review Loop & Adaptation Feedback sessions to clarify, refine, or evolve the narrative to ensure it resonates and remains grounded in what makes your brand distinct.

FAQs

  • I’m not a founder, can I still work with you?

    Absolutely. This offer is designed for any solo or small team-led brand seeking clarity in how it communicates value, whether you're an artist, consultant, creative studio, or something in between.

  • Will I need to redesign my whole website or product suite?

    Not necessarily. This is about strategic clarity first, understanding what’s working, what’s not, and then choosing where to adjust. You won’t be told to “burn it all down"

  • I already have offers, will this help me refine them or do I need to start from scratch?

    You don’t need to start from zero. This process meets you where you are. If you already have offers, we’ll optimize structure, naming, messaging, and positioning, rather than reinventing unnecessarily.

What's included

  • Brand Positioning Statement

    - A refined articulation of your brand’s who/what/why, including tone, values, and core differentiators. - Format: 1-page PDF with key messaging highlights and use-case guidance.

  • Signature Offer or Product Suite Map

    - A visual structure of your product/service ecosystem (intro → core → premium offers). - Pricing logic, positioning tiers, and suggested sales sequencing. - Includes guidance for transitioning between or bundling offers.

  • Customer Journey to Conversion Framework

    - Map of how your audience goes from unaware → aware → trust → action. - Includes touchpoints, objections to address, and conversion strategy checkpoints.

  • Messaging Blocks & Language Bank

    - Modular copy blocks for web, sales pages, bios, intros, and outreach. - Tailored to your tone, built for reuse across platforms.

  • Positioning Audit (Optional Add-On)

    - Audit of current site, social bios, newsletter intros, or pitch decks. - Highlighting inconsistencies, gaps, or opportunities for refinement.

Example projects

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Substack, Designed for Depth

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Copy That Knows What It’s Doing

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Instagram, Engineered for Connection

Recommendations

(5.0)

Hannah Jensen • Conveyor

Client • Jun 4, 2025

Recommended

London was great to work with, would highly recommend bringing her on for content strategy projects. She was a great collaborator and alway very responsive.

Steve K • SK Brand Photography

Client • Nov 4, 2024

Recommended

Collaborating with London was an absolute joy! Not only is she an exceptional brand builder, but she’s also a highly experienced communications and marketing specialist, with a truly dynamic approach. For anything related to branding, London brings an extraordinary fusion of expertise and enthusiasm, alongside an impressive track record of success. If you’re looking to work with a highly focused female entrepreneur to help unlock the full potential of your brand, London is the only choice.

Recommended

London is excellent at what she does. She partners with individuals and businesses to craft brands that not only stand out, but also deliver measurable impact. I have been following her work on LinkedIn for some time and am impressed with her talent and passion for what she does.

Skills and tools

Brand Strategist

Marketing Strategist

Social Media Marketer

Google Apps

Google Apps

LinkedIn

LinkedIn

Notion

Notion

Slack

Slack

Sprout Social

Sprout Social

Industries

Digital Media
Social Media
Marketing

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