Lifecycle & Content Systems Advisor (Email CRM Substack Social)
Contact for pricing
About this service
Summary
FAQs
Do you write the email copy too?
I can provide copy feedback or partner on writing, but full copywriting would be scoped separately.
Can you connect Substack with my CRM?
I can advise on best practices, tools, and integration options depending on your platform stack.
Is this only for newsletters?
No. I support lifecycle strategy across email, CRM, and social, anywhere your audience journeys through.
What's included
Lifecycle & Channel Map
- Visual representation of subscriber/user journey from entry point to paid action. - Highlights engagement gaps and automation opportunities. - Format: PDF diagram with narrative walkthrough.
Email Sequence Strategy (Welcome, Nurture, Promo)
- Breakdown of 1-2 sequences, mapped to customer lifecycle stages. - Copy angle guidance + suggested cadence and subject line approach. - Recommendations for segmentation or A/B testing.
Substack Optimization Audit
- Review of homepage, post structure, navigation, and call-to-actions. - Recommendations for enhancing subscriber experience and engagement. - Optional: Paid tier refinement suggestions.
CRM or ESP Integration Review
- Audit of current CRM/email platform setup (Klaviyo, HubSpot, MailerLite, etc.). - Identify missed automation opportunities or segmentation gaps. - Clean-up and structural improvement recommendations.
Content Rhythm & Pacing Guidance
- Insights into ideal publishing cadence, content mix, and subscriber engagement tactics. - Tailored to your audience size, goals, and creative bandwidth.
Add-ons:
- Copy editing for 1 lifecycle email sequence -Implementation support for onboarding flows or integrations
Example projects
Recommendations
(5.0)
Client • Nov 5, 2025
Recommended
London combines sharp strategic thinking with practical execution. She launched and optimised my Substack, built engagement and offered excellent ongoing advice. A real asset to any founder.
Client • Sep 22, 2025
Recommended
London has been managing the marketing for my newsletter on business strategy. She’s did a strategy review and then implemented the marketing plan. I found London's strategy to be thoughtful and insightful and she tailored the strategy to a thorough understanding of my business. London was also very effective in executing creating and posting marketing content and has had solid results. London has been great to collaborate with. I highly recommend her.
Client • Aug 18, 2025
Recommended
London has been fantastic to work with: - Extremely knowledgeable - Friendly And our results have improved massively in just 60 days of working together Highly recommend
Client • Jul 1, 2025
Recommended
I took so much value from working with London. She asked all the right questions, and was able to do exactly what I needed, which was to take all my big, jumbled ideas, and trim them down into a neat, beautiful, workable plan. We just executed and I'm so thrilled with what I see. I couldn't have done it without her! I would love to work with London again and highly recommend her!
Client • Jun 4, 2025
Recommended
London was great to work with, would highly recommend bringing her on for content strategy projects. She was a great collaborator and alway very responsive.
Client • Nov 4, 2024
Recommended
Collaborating with London was an absolute joy! Not only is she an exceptional brand builder, but she’s also a highly experienced communications and marketing specialist, with a truly dynamic approach. For anything related to branding, London brings an extraordinary fusion of expertise and enthusiasm, alongside an impressive track record of success. If you’re looking to work with a highly focused female entrepreneur to help unlock the full potential of your brand, London is the only choice.
Client • Nov 4, 2024
Recommended
London is excellent at what she does. She partners with individuals and businesses to craft brands that not only stand out, but also deliver measurable impact. I have been following her work on LinkedIn for some time and am impressed with her talent and passion for what she does.
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