Lifecycle & Content Systems Advisor (Email CRM Substack Social)
Contact for pricing
About this service
Summary
FAQs
Do you write the email copy too?
I can provide copy feedback or partner on writing, but full copywriting would be scoped separately.
Can you connect Substack with my CRM?
I can advise on best practices, tools, and integration options depending on your platform stack.
Is this only for newsletters?
No. I support lifecycle strategy across email, CRM, and social, anywhere your audience journeys through.
What's included
Lifecycle & Channel Map
- Visual representation of subscriber/user journey from entry point to paid action. - Highlights engagement gaps and automation opportunities. - Format: PDF diagram with narrative walkthrough.
Email Sequence Strategy (Welcome, Nurture, Promo)
- Breakdown of 1-2 sequences, mapped to customer lifecycle stages. - Copy angle guidance + suggested cadence and subject line approach. - Recommendations for segmentation or A/B testing.
Substack Optimization Audit
- Review of homepage, post structure, navigation, and call-to-actions. - Recommendations for enhancing subscriber experience and engagement. - Optional: Paid tier refinement suggestions.
CRM or ESP Integration Review
- Audit of current CRM/email platform setup (Klaviyo, HubSpot, MailerLite, etc.). - Identify missed automation opportunities or segmentation gaps. - Clean-up and structural improvement recommendations.
Content Rhythm & Pacing Guidance
- Insights into ideal publishing cadence, content mix, and subscriber engagement tactics. - Tailored to your audience size, goals, and creative bandwidth.
Add-ons:
- Copy editing for 1 lifecycle email sequence -Implementation support for onboarding flows or integrations
Example projects
Recommendations
(5.0)
Client • Nov 5, 2025
Recommended
London combines sharp strategic thinking with practical execution. She launched and optimised my Substack, built engagement and offered excellent ongoing advice. A real asset to any founder.
Client • Sep 22, 2025
Recommended
London has been managing the marketing for my newsletter on business strategy. She’s did a strategy review and then implemented the marketing plan. I found London's strategy to be thoughtful and insightful and she tailored the strategy to a thorough understanding of my business. London was also very effective in executing creating and posting marketing content and has had solid results. London has been great to collaborate with. I highly recommend her.
Client • Aug 18, 2025
Recommended
London has been fantastic to work with: - Extremely knowledgeable - Friendly And our results have improved massively in just 60 days of working together Highly recommend
Client • Jul 1, 2025
Recommended
I took so much value from working with London. She asked all the right questions, and was able to do exactly what I needed, which was to take all my big, jumbled ideas, and trim them down into a neat, beautiful, workable plan. We just executed and I'm so thrilled with what I see. I couldn't have done it without her! I would love to work with London again and highly recommend her!
Client • Jun 4, 2025
Recommended
London was great to work with, would highly recommend bringing her on for content strategy projects. She was a great collaborator and alway very responsive.
Client • Nov 4, 2024
Recommended
Collaborating with London was an absolute joy! Not only is she an exceptional brand builder, but she’s also a highly experienced communications and marketing specialist, with a truly dynamic approach. For anything related to branding, London brings an extraordinary fusion of expertise and enthusiasm, alongside an impressive track record of success. If you’re looking to work with a highly focused female entrepreneur to help unlock the full potential of your brand, London is the only choice.
Client • Nov 4, 2024
Recommended
London is excellent at what she does. She partners with individuals and businesses to craft brands that not only stand out, but also deliver measurable impact. I have been following her work on LinkedIn for some time and am impressed with her talent and passion for what she does.
Skills and tools
Content Strategist
Email Marketer
Email Development
CRMX
Flodesk
Klaviyo
MailChimp
Substack
Industries