What's included

• Discovery Call

  We will get on a call to understand the business and goals. We will then define your aesthetics, set your brand’s tone, clarify on deliverables, timeline and discuss about expectations.

• Strategy recap

  Strategy and creative direction questionnaire.

• Moodboards

  Two creative direction concepts will be presented based on the questionnaire. The client shall pick one of the mood boards as the project's creative direction.

• Logo Suite*

  Primary logo | Secondary logo | Submark | Favicon

• Colour system*

  The colour system includes your brand colours ( the digital | print values ) pairings.

• Font system*

  Font system will be proposed (heading, subheading, body text) along with in-use sample. Fonts may be paid or free. Paid font purchase is the client's responsibility.

• Brand Elements

  This may include a brand pattern, icons and/or branded images

• Feedback and Revision rounds

  All steps indicated with a "*" are subject to 2 rounds of client review, feedback, and subsequent modification by the designer.

• Goodbye Package + Brand Guideline Sheet

  Polished final files (PNG, SVG, PDF, etc) ready for use in print and online, along with a comprehensive Brand Guideline for a smooth future use of your brand new branding.