What's included

• Discovery Call

  We will get on a call to understand the business and goals. We will then define your aesthetics, set your brand’s tone, clarify on deliverables, timeline and discuss about expectations.

• Strategy Call

  Strategy and creative direction questionnaire. We will have a strategy call to go through the questionnaire.

• Creative Direction and Mood boards

  A strategy presentation along with two creative direction concepts will be presented based on the questionnaire. The client shall pick one of the mood boards as the project's creative direction.

• Visual Identity*

  Primary logo ⁕ Secondary logo ⁕ Submark ⁕ Favicon | The colour system (includes your brand colours the digital | print values pairings) | Font system (heading, subheading, body text, along with in-use sample) | Brand elements (may include a brand pattern, icons and/or branded images) Note: Fonts may be paid or free. Paid font purchase is the client's responsibility.

• Feedback and Revision rounds

  A brand presentation booklet will be provided. All steps indicated with a "*" are subject to 2 rounds of client review, feedback, and subsequent modification by the designer.

• Goodbye Package + Brand Guideline Sheet

  Polished final files (PNG, SVG, PDF, etc) ready for use in print and online, along with a comprehensive Brand Guideline Sheet for a smooth future use of your brand new branding.

• Brand Collaterals

  2 Brand Collaterals are included in this package. They may be business cards, newsletters, posters, etc.