What's included

• Brand Strategy

  Figuring out what your brand's objectives are and how to communicate them. Looking at problems you solve vs benefits you provide. Who's your ideal customer, how do they feel about it. I will also do competitor analysis, what differentiates you? What's your engagement plan? Let's harness the personality and tone of voice your brand will use to communicate it's goals.

• Naming

  Need a new name or not sure if you've got the right one? I do an exercise / workshop which we do together to pull out top level associated words with your brand personality, benefits and TOV. Then I strategise a series of workable ideas and research them to narrow it down.

• Brand Identity / Logo Design

  Whether you need a logo refresh, or something made from scratch, a well-designed logo creates a strong first impression, helps differentiate from competitors and foster brand recognition.

• Brand Guidelines

  Absolutely necessary to provide a comprehensive set of instructions for consistent brand application across all touch points. This covers visual elements like your logo, how to use it, typography, color, example applications, accessibility and guidelines for the tone of voice and messaging. This will documented in a digital format, PDF and online, to ensure brand consistency and maintain that cohesive brand image.