I will determine your brand's specific content opportunities and identify key winnable areas, like: video, search, email, or platforms like TikTok. With an eye to the latest tools and your business goals, competitors, and social learnings I will develop a cohesive strategy that can be executed in phases.

I will help execute on the agreed strategy by identifying specific content and partnership opportunities. I can assist with content creation and acquisition and create a structured process based on content pillars and brand voice direction. After some experimenting, I will evaluate the performance and update recommendations to the strategy.

I will share actionable insights on budget and other resources necessary to achieve success. If a full-time hire is required, I can create a job description and assist with amplifying the opportunity and evaluating candidates.