A diagnostic audit for sites that aren't ranking — or that lost rankings and you don't know why. Not a generic SEO checklist. A surgical review of crawl, indexing, link profile, and on-page signals to find what's actually capping performance.

Sites that lost rankings after a Google update, disavow effort, or migration and need to know what changed

Owners who've been told "just write more content" but suspect the problem is structural

Anyone tired of generic SEO advice that doesn't account for their specific site

Crawl and indexing — sitemap/robots.txt conflicts, GSC coverage diagnosis (real problems vs. tool noise like UTM parameter variants), canonical and parameter handling.

Link profile — disavow file review, pre/post comparison if rankings dropped, identification of accidentally-disavowed legitimate domains.

Schema markup — structured data coverage, validation against Google's spec, missing types based on page content.

On-page signals — title/description quality, internal linking, content depth, technical findings that affect indexing.

A prioritized findings list grouped by effort (Quick Wins / Standard / Heavy Lift). No 100-page report. No padding. Just what's wrong, why it matters, and how to fix it — with effort estimates so you can decide what to tackle.

You send me your URL and a quick context note (recent changes, dropped rankings, etc.)

I run the audit pass — typically takes 2-3 days

You get the findings report within 5 days, prepared for your next strategy meeting