What's included

• Brand Questionnaire

  A detailed questionnaire designed to explore your brand’s goals, story, and personality—this is the first step in shaping your visual identity. You’re welcome to share examples of design work that resonate with your brand. From here, we begin building a visual brand aligned with your vision.

• Creative Direction

  Based on your brand’s vision and goals, you’ll receive two distinct inspiration boards or starter brand concepts that offer an initial creative direction. Once a direction is chosen, we’ll refine and evolve it together until it fully captures your brand’s identity.

• Logo Design

  A custom logotype is created to reflect your brand’s essence and visual direction. Your logo package includes a primary logo along with three tailored variations—such as a submark, symbol, favicon, or alternate layout (horizontal/vertical)—depending on your needs.

• Typography & Brand Colors

  A curated selection of fonts and color palettes that establish your brand’s tone and ensure consistency across all applications.

• Design Assets (if needed)

  Aligned with the chosen creative direction, you’ll receive either an illustration or photography style guide, plus a starter pack of design assets to support your visual identity.

• Brand Visuals

  Visuals of how your brand looks across marketing materials selected by your field of operating.

• Brandbook & Stylesheet

  The brand guide will include how to use your logo, colors,fonts and assets to keep your brand looking consistent. A stylesheet is included for fast access to the most important information.