The Custom Brand

Carina Alempi

Starting at

$

1,400

About this service

Summary

This package is crafted for businesses ready to go beyond the basics. If you’re looking for more than just a mini brand, this offering includes a comprehensive brand strategy and clear brand guidelines to help you navigate your journey with confidence and clarity.

Process

Before We Begin To ensure everything goes smoothly, we’ll start with some onboarding and preparation. You’ll fill out a client questionnaire and get access to your personal client portal. We'll also curate some inspiring visuals to help guide our design process. Once we have everything ready, we'll get started!
Stage 1 - Discovery & Direction We begin by developing a brand strategy that aligns with your values and vision. This step is key, as it shapes how your brand communicates with your audience, helping you stand out and build trust, loyalty, and recognition in your industry.
Stage 2 - Logo Design & Exploration This is where the magic happens! We explore different design concepts to create a logo that truly captures the essence and purpose of your brand. Along with your logo, we’ll craft unique illustrations and a brand pattern that you can confidently use across all design assets and future materials.
Stage 3 - Wrapping It Up We’ll pull everything together—the brand strategy and visual identity—into a cohesive brand guidelines presentation. You'll also receive all your brand assets, neatly prepared and ready for delivery.
Stage 4 - Delivery This is the exciting part! Your brand is now fully formed and ready to be shared with the world. You’ll receive a brand guidelines packet, all necessary file types, and the complete set of assets to launch your new identity with confidence.

What's included

  • Brand Identity Design

    Mood board to guide design direction ; Brand strategy, including values and mission statement ; Custom logo suite: Primary, Secondary, and Submark/Logomark ; 2 initial logo concepts with 2 revisions ; Brand color palette ; Brand fonts (licenses not included) ; Brand illustrations and custom brand pattern

  • Brand Guidelines & Collaboration

    Comprehensive brand guidelines presentation (logo, color, and font usage) ; Client portal for easy collaboration

Recommendations

(5.0)

Recommended

I greatly enjoyed our collaboration, not just the final outcome. I appreciated the process itself and how I felt I could rely on you. I loved how you actively sought solutions and worked to bring my vision to life. You truly managed to capture who I am today in the new brand. Your presence, attention, and efficiency meant a lot to me. Your marketing strategy aligned perfectly with my previous efforts on social media, and I genuinely believe it will help me reach an even wider audience. ❤️

Alex Muresan

Client • Nov 28, 2024

Recommended

Working with Carina was an absolute pleasure! She was always there to answer our questions and make any changes we needed along the way. Carina completely transformed our website and made a real difference for our customers. She brought our vision to life while still keeping the heart of our business intact. Couldn’t have asked for a better experience!

Duration

2 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Industries

Design

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