What's included

• Logo Suite

  This consists of the primary and secondary logo, the logomark, and a favicon

• Brand Colors

  Brand color palette to reflect your brand personality and keep your brand identity consistent

• Moodboard (x2)

  After learning about your brand and your vision for your new identity, I'll create two moodboards that visually portray this vision. The two moodboards will feature two different design directions, and once you select the one you like best, I'll use it as a visual guide in designing your brand. This moodboard will showcase your vision for the font, logo, colors, illustration style, etc.

• Brand Font Pairings

  A primary and secondary font will be provided to keep your brand identity consistent.

• Brand assets

  This contains the graphic elements you can use in your packaging, social media, marketing campaigns, etc. Such elements may include your brand mascot, illustrations relevant to your business, brand pattern, etc)

• Packaging Design

  I'll design your packaging (i.e cardboard boxes, paper coffee cups & holder, pouches, bags, tube labels, etc)

• Merch/ collaterals

  i.e; Merch, business cards, menu design, stationary, Staff uniform, etc

• Mockups (x2)

  I'll provide at least 3 mockups for the packaging/label design/ brand collaterals to help you visualize your final brand identity

• Brand Board

  This will be a brief pdf document that guides you through the new brand identity: where to use the logos, color guides in posting in socials, how to use the brand assets, etc.