SEO Content Strategy

Jeanne Keith Felipe

(6)

Contact for pricing

About this service

Summary

🍯 Make The First Move To Find Your Audience

Hi, I'm Jeanne!

I am a passionate writer and SEO specialist who loves to help startups and solopreneurs leave places where they are stuck and provide clarity on their business direction.

This service combines both on-page and off-page content optimization and touches other parts of tech SEO and marketing strategy perspectives. It is priced on a per-month basis.

🧘‍♀️ What to expect from me?

My style is a bit unconventional as I take a more visual approach to strategizing things utilizing visual workflows rather than documents and apps.

As a fan of thriller movies, I consider my analysis work like a detective or spy looking for that perfect opportunity to find the suspect, in our case, the target market.

I will be honest with you when your vision is moving away from the reality or the preference of your target market. I'll also share some insights that may not have crossed your mind but are necessary for your business.

I am all for AI but it is still a tool. We must take control of it rather than depend on all our processes on it.

I am an advocate of factual content based on authoritative sources of information. My thought trail is if I'm researching something, I want it to be fact-based and worth my while rather than content written for clout or content's sake.

I use my knowledge from my knowledge and experience in IT and SEO marketing which helps me see the playing field of both worlds.

If you share the same principles or love the same kind of work relationship, let's connect and get started with your business.

🎯Why Choose My SEO Services?

I see myself as someone who will hold your hand as you start your business on the right track. I leverage my technical skills and flair for persuasion in writing, typically done by two people in a team. It is the reason why I particularly help startups and individual practitioners who are not ready to hire a team and are still in the infancy stage of their business.

We will establish your brand and make it visible to your target market. It is not easy to start a brand alone, let alone do all the research and analysis needed to establish its blueprint.

Here's what my writing process looks like:

✍️ My SEO Process

✅SEO Audit & Business Evaluation

Before starting a project, I evaluate the marketing efforts done in the past to see the current status of the business in terms of SEO. The results will show me the scope of the work needed and some insights that we can explore to build a strategy. Aside from SEO elements, I will also evaluate if there's an existing brand attribute for the business. These are factors needed in building a more personalized approach to create a more efficient copy for the website and give a bigger picture of how you want to shape the perception of your audience towards your brand.

✅Technical Bug Fixes

Before we start tackling the content of your website and setting everything up, it saves a lot of time and resources to fix the technical side of your SEO. These include issues with:

Robots.txt

Outdated sitemaps

Lack of Google Search Console (GSC) account

Lack of Google Analytics account

Installation of SEO-essential plugins

Broken pages

Broken links

Breadcrumbs

✅Keyword Mapping

The main keywords will define the core service of your business. Some clients already have a main keyword set for them while others do not know they need one. Setting the main keyword requires some research and should be evaluated based on business goals. At this stage, I can also extract other keywords that will be essential in building your content marketing efforts.

✅Competitor Analysis & Content Strategy

Once the main keywords are set, we will check which are your competitors. The list of competitors can come from you or we will identify them based on the research and evaluation. The benefits of identifying your competitors are not for competition's sake but to:

Gain insights into your position in the market

Know how we can penetrate your market

What opportunities can we take advantage of

What works well for them that we can be better at

✅On-Page Optimization & Social Media Build

Once all the target and strategy has been set, the groundwork begins by adding content on your home page and other web pages. This process will also involve tweaking the User Interface (UI) of your website to build a better user experience for your audience. We will also optimize some key SEO elements of your website, which include:

Image alt text

Meta description

Image optimization

Internal linking

Content optimization

Keyword density

Page responsivity

Responsive design

Page load speed

URL format

On-page content writing is usually swiftly done because we already identified your target market and business goals at the beginning of the process. However, this may change in case there are some adjustments in your services and offers.

✅Off-Page Optimization

After fixing the catch basin which is your website and socials, we can start building your blog calendar, social media calendar, and link-building opportunities. These are the recurring tasks that we need to implement to build your strengthen your SEO over time. usually, it takes around 6 months to 1 year to see the impact of these efforts.

✅ Monthly SEO Reports and Performance Monitoring

Every month we will evaluate the performance of all our SEO efforts based on leads, conversions, traffic, and top-raking content and keywords. It will help us have a benchmark and see how the SEO strategy is working and also provide insights on what we can do next.

🏷️My SEO Service Packages

You may book this writing service in three packages:

👣Basic: SEO Audit + Basic Market Research + Main Keyword Research

This service offers comprehensive SEO Audits for individual practitioners or solopreneurs who have established their websites on their own. It will also include assistance in helping you set your target market through market research. From there, we can build your main keywords for your website and socials. These are the essential pillars so you can get started in building your brand. This service is ideal for those who are willing to do the groundwork themselves but need some assistance on where to get started. This is good for those individuals who want to work at their own pace. Most of my clients who avail of this service are writers and startups on a budget. It is a one-off project.

📌 Business goals

📌 Brand attributes document

📌 Link to website & socials

💪Pro: SEO Audit + Market Research + Strategy

This is a more guided service where we can brainstorm on what to do and where to get started in marketing your brand. I will help you set up the structure of your business so you or your team can start from there.

This service is ideal for solopreneurs or individual practitioners who need some strategy on how they can tap their target market and do the groundwork on their own or they have a team to do all the groundwork for them. To fully monitor the efficiency of the strategy for your business, I need to hold your hand for a couple of months until we see the progress you want to see. We may need to adjust the strategy along the way due to unforeseen circumstances like the addition of new services, promotions, and expansion of your business. Therefore, this service has a minimum subscription of six(6) months.

What I need from you:

📌 Business goals

📌 Brand attributes document

📌 Link to website & socials

📌 List of services

📌 Promotions documents

📌 Access to SEMRush or Ahrefs account

📌 Access to Google Search Console & Google Analytics

🚀VIP: Full-SEO Service

(SEO Audit + Market Research + Strategy + Content Writing)

This is a full-house SEO service where I will do all the SEO work for you. The scope starts from market research down to social media posting. I will share the strategy and the reports every month to show you any progress or opportunities we will encounter upon deployment of the SEO strategy.

This service is ideal for busy entrepreneurs who want to reclaim their time and use it to tackle high-level business decisions and in-person promotions. it is only exclusive to startups and service providers.

What I need from you:

📌 Access to SEMRush or Ahrefs account

📌 Access to Google Search Console

📌 Access to company socials

📌 Brand attributes document

📌 Business goals and customer psychographics document

📌 Promotional assets or service information document

📌 Business professional images (if needed)

Process

Step 1: Book a discovery call with me

A quick call that allows me to see if my solutions fit your needs. This also gives you an idea about my services and helps you decide which one to book. For booking, I will be sending you a contract and an invoice after the call.

Step 2: Sign contract and pay downpayment

Once the contract and downpayment are sent, we are all set for our journey together. I'll contact you about your preferred schedule for our kick-off call.

Step 3: Kick-off call

To start on the right path, we'll have a rundown of expectations, goal-setting, and a quick chat about your business.

Step 4: On-boarding call

The onboarding call will be a discussion about placing the right gears in the right place for the next steps.

Step 5: Website audit and business assessment

The audit helps me see the scope of the work that needs to be done and where we can start with our strategy. Step 6: Content strategy presentation

After a comprehensive audit and study of your business, I'll be presenting the strategy that we can set in place to build your brand. It will include the timeline, KPIs, and other essential content attributes we can explore. Step 7: Content creation or modification

This commences the strategy that we have in place and lets the search engines do their work in crawling your website. Step 8: Content strategy reporting and monitoring

Within six months, your website performance will be monitored. It allows us to see if it is working or if we need to troubleshoot it along the line. Search engines change from time to time and the strategy may need some adjustments to adapt to them. Step 9: Off-boarding and transition

Once you decide to take a breather from the service, I'll be transitioning all of the deliverables to you.

FAQs

How long does an SEO content strategy take?
To fully observe the efficiency of the strategy, it should take around a minimum of 6 months to 1 year.
Can I book a content strategy but not avail your retainer service?
Yes, you can. However, I can't guarantee the results that you want since everything will depend on the execution of the strategy plan.
Why does it take too long for a content strategy?
While the best-case scenario is to put you at the top of search engines like Google for your target keyword, we are still at the mercy of algorithms. What we can do as SEO providers is to place your best digital footprint forward so that search engines will consider you as the best solution for a problem. Therefore, it is suggested that you consider to diversify your assets since SEO is an amplifier or your business and not the core engine that runs it.

What's included

Keyword Mapping
This is a document that includes the primary and supporting keywords that you aim to rank for. It is based on a lot of factors typically extracted from your business profile, competitor analysis, and local environment.
SEO Audit
After a comprehensive audit, I will propose a content strategy for your business based on opportunities found. It can either be about enhancing your content or diverting the efforts into a new marketing trajectory.
Content Strategy Plan
If there are no existing brand attributes like brand story or brand style, I'll help you identify them and decide which one resonates with your business. These are only the basic stuff that will be needed in your SEO strategy.
Monthly Performance Report
This is a report that I'll conduct every month to see the progress of our strategy based on the real-time results in Google Analytics, SEMRush, or Ahrefs dashboards and conversions.
Content Keyword List & Optimization Notes For Content
It will includoe all the keyword ideal to use on off-page SEO marketing efforts like blog posts and social media content.

Example projects

SEO Strategy for The Executive Enabler 🚀

Recommendations

(5.0)

James Phoenix • JustUnderstandingData

Client • Nov 16, 2023

Recommended

Jeanne Keith Felipe is an outstanding content writer, known for her exceptional skills and passion. Her ability to turn complex ideas into engaging content makes her invaluable. She excels in creating versatile content, from blog posts to marketing copy. Jeanne's dedication and love for writing shine through in her work, inspiring her team and captivating her audience. I highly recommend her for any project that demands quality, creativity, and professionalism.

Recommended

Amazing freelancer, I would recommend hiring her for copywriting and SEO content strategy projects.

Client • Jun 25, 2024

Recommended

Really solid freelancer, I would highly recommend.

Client • Jun 27, 2024

Mark Villas

Client • Jun 18, 2024

Recommended

Jeanne consistently goes above and beyond in her work, demonstrating exceptional dedication and expertise. Her ability to provide tailored financial advice and her unwavering commitment to her clients' success truly set her apart. Jeanne's passion for helping others achieve their financial goals makes her an invaluable asset and a remarkable professional.

Rachel Kim • Med Rank Interactive

Client • Nov 16, 2023

Recommended

Jeanne is an excellent writer! She consistently puts a lot of thought and research into her work and delivers creative, relevant articles in a timely manner. Whether she's writing a creative blog post or straight-forward content for a landing page, her writing flows well and is easy to understand. She is experienced in using keywords and SEO strategies. Jeanne puts her whole self into her writing and crafts meaningful, purposeful pieces. She is an asset to have on any team!

Jelly May M • The Executive Enabler

Client • Nov 3, 2023

Recommended

It was great working with Jeanne. She didn't just help with my SEO but went above and beyond by providing examples & mockups. I definitely would love to work with her again.

Skills and tools

SEO Specialist

Content Writer

SEO Writer