Content Strategy + SEO Servic

Jeanne Keith Felipe

Starting at

800

/mo

About this service

Summary

Helping mission-driven brands grow with clarity, structure, and heart.

💼 What I Do (High-Level)

I help growth-oriented wellness and life-growing businesses clarify their brand messaging and market positioning—so they can create intentional, high-impact content strategies that build trust and drive conversions without burnout.

This is not just content planning—this is business strategy through content.

🔍 Who It's For

Brands that are brilliant but overwhelmed—you have the passion and expertise, but you’re juggling too much. You want to reach the right people without draining your energy or losing your spark.

Industries I love working with:

Wellness & Mental Health (Therapists, Coaches, Healers)

Healthcare & Dentistry

Veterinary & Animal Care

Horticulture, Sustainability, and Life-Growing Industries

Any purpose-driven brand needing clarity, alignment, and visibility

💡 Core Problems I Solve

Your content doesn’t sound like you, isn’t attracting the right people, or feels chaotic and reactive. You're stuck in execution with no real strategy to build on.

Deeper pains I address:

Unclear brand messaging

Scattered or inconsistent content

Lack of structure and system

Wasted time, energy, or ad spend

Misaligned audience targeting

Emotional fatigue from "doing it all"

🧠 What Makes My Approach Different

This is strategy-first work—designed for founders who are done with surface-level hacks and ready to scale with intention.

🔍 Rooted in business: I begin by deeply understanding your business model, services, team, and market. 🎯 Positioning-focused: I don’t just ask “What should we post?”—I ask “What does your brand stand for?” and “Who are you speaking to?” 🧠 Psychographic alignment: I translate internal problems into external content touchpoints. 📈 SEO meets storytelling: I bring together algorithmic reach with human resonance. 💬 Elevated messaging: I help you sound like the leader you already are.

🧩 My Process (Framework Overview)

1. Business Foundation

Deep dive into your business model, team roles, services, and operations

Competitive landscape + positioning audit

Ideal customer types and pain points

Clarify your unique value proposition

2. Brand Core & Voice

Unearth your brand story and mission

Identify the external, internal, and philosophical problems your audience faces

Define your brand voice, personality, and emotional triggers

Create your brand messaging system (problem → solution → aspiration)

3. SEO & Content Mapping

Identify key topics & search intent

Create SEO topical maps for TOFU, MOFU, and BOFU

Align platform-specific SEO (Google, Instagram, TikTok)

Organize hashtags, content formats, and visibility systems

4. Market Research & Persona Strategy

Develop real user personas based on fears, goals, habits, and core desires

Spot behavioral patterns and buying motivations

Build content that reflects where they are and what they truly want

5. Strategic Planning & Execution Support

Content pillars, calendar, and production guidelines

Clarity on content objectives and roles

Optional support on publishing, training, and monitoring

Metrics tied to awareness, authority, and action

🚀 Outcomes You Can Expect

Brand Clarity: You sound aligned and intentional—internally and externally

Audience Resonance: You attract the right people without exhausting yourself

Reach & Visibility: You grow organically through targeted SEO and authority content

Content Confidence: You finally know what to say, how to say it, and why it matters

Scalable System: You walk away with a repeatable, aligned, and manageable content structure

❤️ The Real Transformation

This is emotional clarity meets strategic order. What I really give you is:

💡 Certainty & Confidence – You know your next move

🤝 Control & Ownership – Your brand finally feels yours

🌱 Freedom to Grow – Scale without spiraling into burnout

🔎 New Perspectives – You uncover blind spots you didn’t know existed

✨ Peace of Mind – Your message feels authentic, structured, and grounded

Instead of: ❌ “I’ll create a content strategy for you”

Say: ✅ “I help you clarify your brand messaging and positioning so we can build a high-impact content strategy that drives aligned growth and trust.”

💼 Strategic Content Packages for Vision-Led Brands

Position your brand. Align your message. Grow with confidence. Whether you're a solopreneur laying your foundation or a scaling brand in need of strategic support, these flexible packages are designed to meet you where you are—and take you where you want to go.

🔥 DIY Package — Entry-Level Content Strategy

For solopreneurs & lean teams who want structure without the overhead. You have the drive. You just need the blueprint.

📍Perfect for: Startups, coaches, freelancers, consultants 💪 Do it yourself, but not alone—we equip you with the strategy to execute confidently.

What's Included: ✅ Content pillars tailored to your brand + audience ✅ SEO research to surface high-impact content opportunities ✅ A content calendar for 3–6 months ✅ A DIY implementation guide that keeps you focused & consistent

💰 Investment:

3 Months: $800 USD

6 Months: $1,500 USD

12 Months (10% Off): $2,160 USD

🚀 DWY Package — Mid-Tier Content & Brand Strategy

For teams ready to scale with clarity, structure, and guided support. We collaborate with you to shape your brand voice, define your audience, and build a powerful content engine.

📍Perfect for: SMEs, scaling startups, growing agencies 🧠 Strategy + Support = Sustainable, aligned content performance

What's Included: ✅ Brand messaging framework (tone, voice, differentiators) ✅ Deep-dive audience research & buyer personas ✅ SEO & engagement-focused content strategy roadmap ✅ Internal content workflow design ✅ Bi-weekly strategy & support calls ✅ Light implementation feedback on your drafts

💰 Investment:

3 Months: $2,500 USD

6 Months: $4,500 USD

12 Months (10% Off): $8,100 USD

🚀 DFY Package — High-Tier Brand & Content Strategy

For established brands ready to lead with authority, insight, and cohesive storytelling. We take the wheel so your team can focus on execution and business growth. This is your strategy department—outsourced.

📍Perfect for: Brands with high-growth goals, CMOs, founders, agencies 🔎 We handle the deep strategy, you lead with confidence.

Everything in DWY, PLUS: ✅ Full brand positioning audit + competitive gap analysis ✅ Customer journey mapping with aligned messaging at every stage ✅ High-conversion storytelling across platforms ✅ Leadership-aligned guidance for cohesive brand direction ✅ Ongoing performance checks & strategic optimizations

💰 Investment:

3 Months: $5,000 USD

6 Months: $9,000 USD

12 Months (10% Off): $16,200 USD

💳 Flexible Payment Options

✔ 5–10% Off for upfront full payments ✔ Split payments (Deposit + Monthly Installments) ✔ Retainer add-ons for long-term strategy guidance

✨ Ready to Align, Amplify, and Advance Your Brand?

Whether you're building from scratch or leveling up, there's a strategy tier designed to fit your pace and ambition.

🔥 TL;DR: Why Work With Me?

Because your content isn't just marketing—it’s a mirror of your mission. I help you polish that mirror so it reflects who you really are, why you matter, and how to grow without losing yourself.

Process

🔥 Content Firefly Process Workflow

1. Kick-Off Call Laying out what’s ahead We begin with a kickoff call to align on goals, clarify expectations, define timelines, and walk you through the overall workflow so everyone’s on the same page from day one.

2. Onboarding Call Introduction to team members and setting of roles This session introduces all involved team members, defines roles and responsibilities, and discusses access to tools, files, and communication channels.

3. Brand Management Starts once all brand details and market research have been provided This stage involves organizing brand assets, positioning, voice, messaging, and market data. It sets the tone and direction for all content moving forward.

4. Content Audit Starts once all logins have been provided We perform a deep audit of your current content assets to identify gaps, strengths, outdated content, and SEO performance. This sets a baseline for improvement.

5. SEO Starts once brand and business details are clear Here, we identify strategic keywords, platform-specific SEO actions, and optimization opportunities across your content ecosystem to ensure maximum discoverability.

6. Content Strategy Starts once all details and audit is done We develop your full content strategy—defining content pillars, topics, themes, hooks, formats, and platform-specific guidelines based on your audience, brand, and goals.

7. Content Performance Monitoring & Troubleshooting Starts once the content strategy has commenced We actively track how your content performs, make necessary optimizations, identify technical/content bottlenecks, and iterate based on real-time insights.

FAQs

How long does an SEO content strategy take?
To fully observe the efficiency of the strategy, it should take around a minimum of 6 months to 1 year.
Can I book a content strategy but not avail your retainer service?
Yes, you can. However, I can't guarantee the results that you want since everything will depend on the execution of the strategy plan.
Why does it take too long for a content strategy?
While the best-case scenario is to put you at the top of search engines like Google for your target keyword, we are still at the mercy of algorithms. What we can do as SEO providers is to place your best digital footprint forward so that search engines will consider you as the best solution for a problem. Therefore, it is suggested that you consider to diversify your assets since SEO is an amplifier or your business and not the core engine that runs it.

What's included

Organized Brand Dashboard for the Client
A centralized and easy-to-navigate Notion (or Google Drive) dashboard that includes all strategy documents, guides, audit reports, and campaign timelines—everything the client needs in one place.
Content Audit Report
A comprehensive review of the client’s existing content to identify what’s working, what’s outdated, and where gaps exist. Includes performance metrics, SEO insights, and strategic recommendations.
Content Strategy Guide
An overarching roadmap that defines the brand’s tone, goals, content objectives, messaging framework, audience personas, and multi-platform content approach.
Content Pillars
Key topic categories that align with the brand’s mission and audience needs. These pillars serve as the foundation for ongoing content development and ensure consistency across platforms.
Content Topics
Specific, SEO-informed content angles and titles derived from each pillar. These are tailored to different stages of the buyer’s journey and support search visibility and engagement.
Content Themes
Seasonal, emotional, or campaign-based storytelling angles that add variety and relatability to the content calendar, making the brand more engaging and human.
Content Hooks
Scroll-stopping openers, headlines, and angles designed to grab attention and increase retention across social posts, blogs, and videos.
Content Visual Guides
Guidelines for consistent visuals—including brand colors, image types, content templates, and suggested formats per platform (e.g., reels, carousels, blog banners).
Content Risk Management Guide
A checklist and guide covering sensitive topics, brand safety, legal disclaimers, and reputation risk mitigation to avoid missteps in publishing.
Content SEO Guide per Platform
Tactical SEO practices tailored to the algorithm and structure of each platform—Instagram, LinkedIn, TikTok, YouTube, website/blog—ensuring content is discoverable and optimized.
Content Creation Guide
Step-by-step instructions for content planning, writing, designing, and publishing workflows—including tool recommendations, approval process, and editing standards.
SEO Guide
A simplified technical and on-page SEO manual covering keywords, meta descriptions, internal linking, alt text, and blog formatting—designed for non-technical teams to implement.

Example projects

SEO Strategy for The Executive Enabler 🚀

Recommendations

(5.0)

Katreena Dei Gabilan • KDG Hair and Makeup Artstry

Client • May 15, 2025

Recommended

If you're looking to expand your network, enhance your visibility, and position your business for long-term success, I highly recommend working with Jeanne. Her strategic approach, industry expertise, and ability to customize solutions to individual needs make a significant impact. Beyond just delivering results, the collaboration is insightful, empowering, and sustainable. Working with Jeanne will not only transform your business but also open doors to opportunities you never imagined.

Paoie minerales

Client • Feb 26, 2025

Recommended

As a solopreneur, managing content creation while growing & managing business is difficult. I asked Keith to help me build a 2025 content strategy plan. By asking the right probing questions & helping me organize my existing content ideas, we were able to create a solid plan - one that is relevant and apt to my brand and audience while also taking note of the time & effort that I could allot for it. Overall I had a pleasant & helpful working with Keith and I highly recommend her service.

Juan Diego Pantejo

Client • Feb 19, 2025

Recommended

I was very unsure of what to do with my brand and content. I wanted to integrate different parts of my life, pursuits, and goals into my personal brand; going beyond my business. Jeanne, even just on the discovery call, was an absolute light in the darkness of my planning. She showed me what was possible with my personal brand and she gave me a strategy to pursue it. I expected a content plan, but I walked away with so much more. I can't wait to work with her again!

James Phoenix • JustUnderstandingData

Client • Nov 16, 2023

Recommended

Jeanne Keith Felipe is an outstanding content writer, known for her exceptional skills and passion. Her ability to turn complex ideas into engaging content makes her invaluable. She excels in creating versatile content, from blog posts to marketing copy. Jeanne's dedication and love for writing shine through in her work, inspiring her team and captivating her audience. I highly recommend her for any project that demands quality, creativity, and professionalism.

Recommended

Amazing freelancer, I would recommend hiring her for copywriting and SEO content strategy projects.

Client • Jun 25, 2024

Recommended

Really solid freelancer, I would highly recommend.

Client • Jun 27, 2024

Mark Villas

Client • Jun 18, 2024

Recommended

Jeanne consistently goes above and beyond in her work, demonstrating exceptional dedication and expertise. Her ability to provide tailored financial advice and her unwavering commitment to her clients' success truly set her apart. Jeanne's passion for helping others achieve their financial goals makes her an invaluable asset and a remarkable professional.

Rachel Kim • Med Rank Interactive

Client • Nov 16, 2023

Recommended

Jeanne is an excellent writer! She consistently puts a lot of thought and research into her work and delivers creative, relevant articles in a timely manner. Whether she's writing a creative blog post or straight-forward content for a landing page, her writing flows well and is easy to understand. She is experienced in using keywords and SEO strategies. Jeanne puts her whole self into her writing and crafts meaningful, purposeful pieces. She is an asset to have on any team!

Jelly May M • The Executive Enabler

Client • Nov 3, 2023

Recommended

It was great working with Jeanne. She didn't just help with my SEO but went above and beyond by providing examples & mockups. I definitely would love to work with her again.

Skills and tools

Content Strategist

SEO Specialist