UX Writing

Pro

Andre Johnson

Contact for pricing

About this service

Summary

This service will involve a call to discuss your product and detail. Then I will review your product to see the current flows used and see what areas you'd like to improve.

Process

Discovery Phase

Kickoff Meeting: Initial discussion to understand the project’s goals, target audience, and scope.

Stakeholder Interviews: Gather insights from key team members about the product, user needs, and business objectives.

Audit of Existing Content: Review existing product copy to identify strengths, weaknesses, and opportunities for improvement.

Competitor Research: Analyze competitors’ UX writing to understand industry standards and differentiation opportunities.

User Research Integration: Align with user personas, behaviors, and preferences derived from user interviews or research data.

Strategy Development

Define Voice and Tone: Establish guidelines that reflect the brand personality and adapt to different user scenarios.

Content Goals: Outline measurable goals for each type of content, such as increasing engagement or reducing drop-offs.

Content Map: Create a comprehensive map linking user journeys to required copy.

Content Creation

Wireframe Collaboration: Work closely with designers to align copy with visual elements.

Microcopy Drafting: Write concise and actionable text for CTAs, forms, error messages, and more.

Onboarding and Tutorial Content: Craft user-friendly guides to introduce product features.

In-App Messaging: Develop contextual, engaging, and helpful content for modals, notifications, and alerts.

Testing Scenarios: Prepare variations for A/B testing and usability validation

FAQs

How many flows will you review?
I review 1 flow at a time. If you have multiple flows then we can discuss separate projects.
What tools will you use?
Most of my clients use Figma but I'm flexible and available to use other common tools like Sketch, Adobe XD and others.

What's included

Content Strategy Documentation
User Personas: Written profiles representing target users, their goals, and challenges. Voice and Tone Guidelines: Detailed guide for consistent language across the product, tailored to the audience's preferences and emotional states. Content Mapping: Clear connections between user journeys and content, identifying gaps and opportunities. Competitor Analysis: Assessment of how competitors use UX writing to inform differentiation strategies.
Microcopy
Buttons and Calls-to-Action (CTAs): Actionable, clear, and engaging phrases for buttons and links. Tooltips and Hints: Concise instructions or explanations for additional context. Form Field Labels and Error Messages: User-friendly text for input fields, error prevention, and resolution. Loading and Empty State Messages: Informative and reassuring messages for wait times or blank screens.
Navigation and Menu Copy
Menu Labels: Clear, logical names for categories and sections. Breadcrumbs: Text for navigation trails to enhance user orientation. Search Placeholder Text and Results: Intuitive prompts for search functionality and informative search result summaries.
Push Notifications and Alerts
Engagement Notifications: Friendly reminders or prompts for re-engaging with the app. Critical Alerts: Direct and concise notifications for important updates or actions. Personalized Notifications: Custom messages addressing user-specific milestones or behaviors.

Example projects