What's included

• Content Strategy Documentation

  User Personas: Written profiles representing target users, their goals, and challenges. Voice and Tone Guidelines: Detailed guide for consistent language across the product, tailored to the audience's preferences and emotional states. Content Mapping: Clear connections between user journeys and content, identifying gaps and opportunities. Competitor Analysis: Assessment of how competitors use UX writing to inform differentiation strategies.

• Microcopy

  Buttons and Calls-to-Action (CTAs): Actionable, clear, and engaging phrases for buttons and links. Tooltips and Hints: Concise instructions or explanations for additional context. Form Field Labels and Error Messages: User-friendly text for input fields, error prevention, and resolution. Loading and Empty State Messages: Informative and reassuring messages for wait times or blank screens.

• Navigation and Menu Copy

  Menu Labels: Clear, logical names for categories and sections. Breadcrumbs: Text for navigation trails to enhance user orientation. Search Placeholder Text and Results: Intuitive prompts for search functionality and informative search result summaries.

• Push Notifications and Alerts

  Engagement Notifications: Friendly reminders or prompts for re-engaging with the app. Critical Alerts: Direct and concise notifications for important updates or actions. Personalized Notifications: Custom messages addressing user-specific milestones or behaviors.