Website copywriting

Pro

Andre Johnson

Contact for pricing

About this service

Summary

My copywriting process involves: - Research and Discovery - where I learn about your market, your customers, and your business - Writing, Wireframing, and Editing - where I use the research to build your message - Validation and Experimentation. - where I test that message on your customers I love to write copy for course creators, personal brands, and tech companies.

Process

Discovery Phase

Initial Consultation: Meet with the client to understand their goals, target audience, brand voice, and project scope.

Questionnaire or Brief: Gather detailed information about the client’s business, audience, competitors, and objectives.

Research:

Analyze the target audience’s pain points, needs, and preferences.

Study competitors’ messaging to identify unique positioning opportunities.

Review existing brand materials, guidelines, and any prior content.

Drafting

First Draft Creation: Write the initial copy based on the agreed strategy and structure.

Focus on Key Elements:

Strong headlines and subheadings.

Clear, benefit-driven messaging.

Compelling CTAs.

Formatting for readability (e.g., bullet points, short paragraphs).

Finalization

Polish the Copy: Ensure the final version is error-free, engaging, and ready for use.

Formatting: Deliver the content in the required format (e.g., Word document, Google Doc, CMS-ready format).

Supporting Documents: Provide any additional deliverables such as tone/voice guidelines or SEO metadata.

FAQs

How do you ensure the copy aligns with my brand?
We begin every project with a discovery phase to understand your brand’s voice, tone, and audience. This includes reviewing any existing brand guidelines, conducting competitor analysis, and collaborating closely with your team to ensure the copy reflects your vision and objectives.
How long does a copywriting project take?
Timelines vary depending on the project scope. A small project, such as a single landing page, may take 5–7 business days, while larger projects, like a full website, can take several weeks. We’ll provide a detailed timeline during our initial consultation.
How many revisions are included?
We typically include up to two rounds of revisions in our pricing to ensure the copy meets your expectations. Additional revisions can be accommodated for an extra fee.

What's included

Website Copywriting
Homepage Copy: Engaging and concise messaging that captures attention and communicates the value proposition. About Page Content: Storytelling that conveys brand mission, values, and credibility. Service/Product Descriptions: Clear, benefit-driven content for individual offerings. Landing Pages: Persuasive and optimized copy designed to convert visitors into leads or customers. Blog/Resource Page Introductions: Engaging intros to highlight thought leadership or educational content.

Example projects