What's included

• Discovery

  Develop a clear understanding of the brand's mission and vision

• Research

  Explore industry for businesses with similar mission, vision, and service offering.

• Explore Brand Vision

  Discuss short and long term plans for the business, where the business in conducted, how prospects and clients engage with the business, and what role the employees play in delivering value.

• Develop Name List

  This list may range from 2 to 5 names that have been fully vetted (i.e. secretary of state name search, domain name availability, social media handles, word definition)

• Develop Tagline

  Create a one to five word phrase that begins to connect the consumer to the brand ideal. Demonstrate how these work in connection with proposed names.

• Visual

  Present the name in writing. When provided with the companion design services, show the visual identity the name would inherit.