Brand Strategy Consulting
Starting at
$
5,000
About this service
Summary
I offer brand strategy consulting services to help businesses develop a strong and unique brand identity. With my years of experience in the advertising industry, I can provide valuable insights and guidance on creating a compelling brand story, positioning, and messaging that resonates with target audiences. This work takes time, but not forever. The price listed is the starting price. Let's discuss your needs and develop a fixed-rate proposal for your budget.
Deliverables
Publish a Discovery Brief
Learn about your organization, its place in the world, and your goals.
Develop Visual Identity
Present 1 to 3 rounds of visual identity elements, including logo and color scheme.
Develop Tagline
Create a narrative version of your brand in as few words as possible.
Develop Key Messages
Align your brand message as expressed through the tagline to key audiences through use of key messages.
Develop Brand Playbook
Some refer to this as a Visual Standards Guide. It is that *and* sample scenarios and timelines for introducing the brand or rebrand into the marketplace.
What's included
Publish a Discovery Brief
Learn about your organization, its place in the world, and your goals.
Develop Visual Identity
Present 1 to 3 rounds of visual identity elements, including logo and color scheme.
Develop Tagline
Create a narrative version of your brand in as few words as possible.
Develop Key Messages
Align your brand message as expressed through the tagline to key audiences through use of key messages.
Develop Brand Playbook
Some refer to this as a Visual Standards Guide. It is that *and* sample scenarios and timelines for introducing the brand or rebrand into the marketplace.
Example projects
Duration
1 to 3 months
Skills and tools
