Social Media Marketing Strategy
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About this service
Summary
What's included
Social Media Audit
Deep dive into your current social media presence Identity strengths, gaps, and growth opportunities Competitor Analysis + Audience Insights
Platform Specific Strategy
Tailored approach for up to 3 platforms (Instagram, TikTok, YouTube, Pinterest, Facebook) Content Pillars & themes that reflect your brand voice Ideal posting frequency + content mix
Content Strategy Framework
Monthly content calendar with suggest topcs Campaign ideas and series recommendations Captivating caption formulas and high converting CTAs
Visual Branding Direction
Mood board or visual inspo for content styling Branded templates and assets suggestions (colors, fonts, sound effects)
Growth and Engagement Tactics
Keyword research and strategy Community building ideas (polls, stories, lives, giveaway) Influencer or collab outreach strategy (if required)
Analytics & Tracking Setup
Define KPIs that match your brand goals Suggestd tools or reporting dashboards to track progress
Bonus ((optional add-on)
Strategy presentation + 30 min call to walk through the plan 1 week of sample captions or post mockups
Recommendations
(5.0)
Client • Apr 12, 2025
Recommended
Essence has done a awesome job with our website, our social media engagement growing our following from 3000 to 29,000 followers, she has increased Brand awareness for us on multiple social platforms and has helped us increase our bottom line because of her SEO and awesome social media strategies
Skills and tools
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