Social Media Marketing StrategyEssence Roberts
I offer social media marketing strategy that blends cultural insight, storytelling, and data to help brands build real community and show up with clarity and confidence online. What makes me different is my sociology background and creative lens as a Spelman alum—I don’t just follow trends, I understand people, and I use that to craft strategies rooted in purpose, culture, and connection.
What's included
Social Media Audit
Deep dive into your current social media presence
Identity strengths, gaps, and growth opportunities
Competitor Analysis + Audience Insights
Platform Specific Strategy
Tailored approach for up to 3 platforms (Instagram, TikTok, YouTube, Pinterest, Facebook)
Content Pillars & themes that reflect your brand voice
Ideal posting frequency + content mix
Content Strategy Framework
Monthly content calendar with suggest topcs
Campaign ideas and series recommendations
Captivating caption formulas and high converting CTAs
Visual Branding Direction
Mood board or visual inspo for content styling
Branded templates and assets suggestions (colors, fonts, sound effects)
Growth and Engagement Tactics
Keyword research and strategy
Community building ideas (polls, stories, lives, giveaway)
Influencer or collab outreach strategy (if required)
Analytics & Tracking Setup
Define KPIs that match your brand goals
Suggestd tools or reporting dashboards to track progress
Bonus ((optional add-on)
Strategy presentation + 30 min call to walk through the plan
1 week of sample captions or post mockups
Contact for pricing
Tags
Google Ads
Instagram
LinkedIn
Pinterest
Slack
Social Media Manager
Social Media Marketer
Social Media Strategist
Service provided by
Essence Roberts Atlanta, USA
- 5.00
- Rating
- 10
- Followers
Social Media Marketing StrategyEssence Roberts
Contact for pricing
Tags
Google Ads
Instagram
LinkedIn
Pinterest
Slack
Social Media Manager
Social Media Marketer
Social Media Strategist
I offer social media marketing strategy that blends cultural insight, storytelling, and data to help brands build real community and show up with clarity and confidence online. What makes me different is my sociology background and creative lens as a Spelman alum—I don’t just follow trends, I understand people, and I use that to craft strategies rooted in purpose, culture, and connection.
What's included
Social Media Audit
Deep dive into your current social media presence
Identity strengths, gaps, and growth opportunities
Competitor Analysis + Audience Insights
Platform Specific Strategy
Tailored approach for up to 3 platforms (Instagram, TikTok, YouTube, Pinterest, Facebook)
Content Pillars & themes that reflect your brand voice
Ideal posting frequency + content mix
Content Strategy Framework
Monthly content calendar with suggest topcs
Campaign ideas and series recommendations
Captivating caption formulas and high converting CTAs
Visual Branding Direction
Mood board or visual inspo for content styling
Branded templates and assets suggestions (colors, fonts, sound effects)
Growth and Engagement Tactics
Keyword research and strategy
Community building ideas (polls, stories, lives, giveaway)
Influencer or collab outreach strategy (if required)
Analytics & Tracking Setup
Define KPIs that match your brand goals
Suggestd tools or reporting dashboards to track progress
Bonus ((optional add-on)
Strategy presentation + 30 min call to walk through the plan
1 week of sample captions or post mockups
Contact for pricing