Social Media Marketing Strategy by Essence Roberts

Social Media Marketing Strategy

Essence Roberts

Contact for pricing

About this service

Summary

I offer social media marketing strategy that blends cultural insight, storytelling, and data to help brands build real community and show up with clarity and confidence online. What makes me different is my sociology background and creative lens as a Spelman alum—I don’t just follow trends, I understand people, and I use that to craft strategies rooted in purpose, culture, and connection.

Process

My Process:

1. Discovery + Deep Dive

We kick things off with a discovery call about your brand, goals, audience, and what’s been working (or not). I come in curious, ready to understand the heart of your brand and where you want to take it.

2. Audit + Strategy

I’ll audit your current socials and digital presence to see what’s poppin’ and what needs some glow-up. Then I develop a custom strategy rooted in cultural awareness, storytelling, and engagement something that feels good and gets results.

3. Content Planning

We map out your content pillars, themes, and the vibe you want to bring. This is where your brand’s personality meets structure so your audience knows it’s you every time they scroll.

4. Execution Support (Optional add-on)

Need help bringing the strategy to life? I can support content creation, reels, captions, scheduling, and campaign rollouts to make sure everything flows.

5. Optimization

I’ll monitor the data and give you clear insights on what’s working, what needs tweaking so you can stay aligned and grow with intention.

What's included

Social Media Audit
Deep dive into your current social media presence Identity strengths, gaps, and growth opportunities Competitor Analysis + Audience Insights
Platform Specific Strategy
Tailored approach for up to 3 platforms (Instagram, TikTok, YouTube, Pinterest, Facebook) Content Pillars & themes that reflect your brand voice Ideal posting frequency + content mix
Content Strategy Framework
Monthly content calendar with suggest topcs Campaign ideas and series recommendations Captivating caption formulas and high converting CTAs
Visual Branding Direction
Mood board or visual inspo for content styling Branded templates and assets suggestions (colors, fonts, sound effects)
Growth and Engagement Tactics
Keyword research and strategy Community building ideas (polls, stories, lives, giveaway) Influencer or collab outreach strategy (if required)
Analytics & Tracking Setup
Define KPIs that match your brand goals Suggestd tools or reporting dashboards to track progress
Bonus ((optional add-on)
Strategy presentation + 30 min call to walk through the plan 1 week of sample captions or post mockups

Example projects

Social Media Strategy for Nonprofit

Nonprofit Brand Awareness + Promo Content

Recommendations

(5.0)

Chef Shell • Dr Shells Soul food

Client • Apr 12, 2025

Recommended

Essence has done a awesome job with our website, our social media engagement growing our following from 3000 to 29,000 followers, she has increased Brand awareness for us on multiple social platforms and has helped us increase our bottom line because of her SEO and awesome social media strategies

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Google Ads

Instagram

Slack

Industries

Marketing

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