Reels, Shorts, & TikTok Content + Strategy by Essence Roberts

Reels, Shorts, & TikTok Content + Strategy

Essence Roberts

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About this service

Summary

You don’t need to go viral to make an impact you just need consistency, clarity, and content that actually feels like you. I help creatives, coaches, product-focused and service-based entrepreneurs show up confidently on Instagram Reels and TikTok with short-form videos that are intentional, engaging, and on-brand.

Whether you’re just starting out or building on what you’ve already created, I’m here to help you show up with intention and ease. Whether you’re just starting out or building on what you’ve already created, I’m here to help you show up with intention and ease.

Let’s create content that tells your story—clearly, consistently, and with purpose.

Process

My Process:

Step 1: Strategy Call or Content Brief

We’ll talk through your brand, goals, and the kind of content you want to create (or you can fill out a quick content brief if that’s easier).

Step 2: Content Calendar + Script Support

I’ll send you an agreed upon # of short-form video ideas with suggested shot list and angles, hooks, captions, and sounds you can film with. You’ll know exactly what to record and how to approach it.

Step 3: You Record, I Edit

Once you’ve filmed your content, you’ll upload your clips to either Wetransfer a shared Google Drive folder or Dropbox. I’ll handle the editing from there.

Step 4: Review + Final Delivery

You’ll get a chance to review your videos and request edits if needed. Once approved, you’ll receive upload-ready files and any notes on best posting times or strategies.

What's included

Custom Content Plan
You’ll receive a content calendar with the agreed upon number of short-form video ideas, scripts, and creative direction each month—built around your brand, offers, and vibe.
Short Form Video Editing
I’ll take your raw clips and turn them into short-form videos that flow, feel natural, and speak to your audience. I’ll add: • Captions or subtitles • On-screen text and transitions • Music or sound syncing • A strong hook and call to action that fits your message • Reel cover design that fits your brand and keeps your feed looking consistent
One Round of Revision
You’ll have a chance to review your videos and request one round of edits to make sure everything feels right

Recommendations

(5.0)

Chef Shell • Dr Shells Soul food

Client • Apr 12, 2025

Recommended

Essence has done a awesome job with our website, our social media engagement growing our following from 3000 to 29,000 followers, she has increased Brand awareness for us on multiple social platforms and has helped us increase our bottom line because of her SEO and awesome social media strategies

Skills and tools

Content Editor

Content Strategist

Video Editor