Brand Identity and Strategy

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taya designss

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About this service

Summary

This package includes everything in the brand identity, plus a strategy and marketing guide. Not only will you have a cohesive brand image, you'll also be able to effectively understand and market to your target audience. As well as understand how to stand out in your industry.

Process

DISCOVERY
Once you inquire, I’ll send an onboarding email with a link to your custom Notion portal—this will outline the process and keep everything organized. You can choose to schedule a discovery call or fill out a custom questionnaire instead.
After the call or questionnaire, I’ll send a project proposal detailing the scope, deliverables, pricing, and timeline.
INVOICE & CONTRACT
Once you approve the proposal, I’ll send a contract and invoice via Contra. The contract outlines the scope and protects both parties. You'll pay the full fee upfront to Contra—50% is released to me at the start, and the remaining 50% is held until you approve the final project.
GETTING STARTED
If we haven’t fully covered your brand in the discovery stage, I may request an extra call or questionnaire focused on your vision and target audience—this helps guide my research.
Next, I’ll research your market, competitors, and industry trends to develop two design directions. If you’ve opted for a Brand Identity + Strategy, you’ll also receive a presentation outlining key insights to help you better connect with your audience and use your brand effectively.
DESIGN PRESENTATION
Once the research and design directions are ready, I’ll present both options for your brand or website. You can review them on your own or we can walk through them together.
You'll choose your preferred direction and share any feedback. I’ll revise accordingly and present the updated designs. We’ll repeat this process until you’re happy with the result.
OFF-BOARDING
Now that you're happy with your new designs, you'll need to approve the project through Contra and pay the final 50%. I'll then upload any deliverables and presentations to Notion and send them through Contra.

FAQs

  • How much does the brand identity and strategy package cost?

    This package starts at $2000 Aud.

  • How much does the brand identity and strategy package cost?

    This package timeline is 1-3 weeks and can vary with the number of deliverables.

What's included

  • Brand identity

    Includes everything in the brand identity package.

  • Target market analysis

    Includes analysis of your target market, as well as how to best market your brand to them.

  • Competitor analysis

    Includes analysis of your competitors to get an idea of what they're doing right and wrong, as well as how you can stand out in your industry.

  • Photography guide

    Examples of photography style and guide to keeping your brand image consistent.

  • Mission statement

    Main goal or core message of your brand to keep in mind for content, products, services etc.

  • Brand values

    Your brands core values to keep in mind, and follow to stay consistent.

  • Brand voice/tone

    A guide for your brands voice/tone to keep your messaging consistent and inline with your target market.

Example projects

GOGIYA | Brand identity

Mucha Matcha | Brand identity

Formfit | Brand identity

Recommendations

(4.8)

Gabriel Fernandes

Client • Mar 12, 2025

Recommended

Gabriel recommends working with taya

Jack Moore

Client • Nov 11, 2024

Recommended

Taya was great! She gave me great guidance as this was my first time commissioning a logo, and she understood my goals perfectly -- we landed on a great design with only one round of revisions, and I would definitely work with her again!

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Sketchbook

Sketchbook

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